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Rove Hotels Announces Rove La Mer In Dubai S Beachfront Destination La Mer

Rove Hotels announces Rove La Mer in Dubai’s beachfront destination, La Mer

The 366-room Rove La Mer set in an inspiring lifestyle and leisure environment with uninterrupted views of the Arabian Gulf and the iconic city skyline.

Rove Hotels, the contemporary mid-scale hotel brand, has made an announcement regarding Rove La Mer located to be set in the heart of La Mer, Dubai’s world-class beachfront. Located by the Arabian Gulf and with spectacular views of the city skyline, the 366-room Rove La Mer marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE.

Rove La Mer stands out for its central location at La Mer, a destination created by Meraas that benefits from a minimalist and contemporary design. Spread into the ocean in the Jumeirah 1 neighbourhood, La Mer offers an inspiring lifestyle and leisure environment surrounded by 2.5 kilometres of relaxing sandy beaches. In close proximity to Etihad Museum and Dubai Water Canal, La Mer features a wide assortment of dining, shopping, leisure and entertainment choices, and is already one of the top attractions in the city. The place is designed for the value-conscious modern travellers who are looking for reliable, modern and fuss-free hospitality service in a tech-driven environment. Rove Hotels are developed as a joint venture between Meraas and Emaar Properties.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment. The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travellers who explore without boundaries and seek culturally inspiring experiences.”

Paul Bridger, Corporate Director of Operations of Rove Hotels, added: “La Mer is one of Dubai’s popular attractions, fast-evolving as the place to be for leisure and relaxation. Taking inspiration from its waterfront location, La Mer has a welcoming ambience where people celebrate life. Rove La Mer draws on its distinctive location and offers visitors a great place to unwind. The picturesque setting of La Mer and its youthful vibe will make it a preferred hotel, delivering value across all touchpoints, for tourists and UAE residents.”

With its architectural ethos reflecting the waterfront inspired design of La Mer, Rove La Mer is tailored for leisure guests, and is being made to appeal to business travellers seeking a refreshing new hotel choice. Scheduled to open in mid-2020, just in time for the Expo 2020 Dubai, Rove La Mer is going to feature 366 rooms including interconnected rooms – nearly 35 per cent of the total – as well as rooms specially designed for people of determination.

All rooms have comfortable mattresses, a 48-inch TV with a smart media hub for super-charged entertainment, free high-speed Wi-Fi, ultramodern bathrooms, 24-hour boutique convenience store, outdoor pool, sundecks to relax, a 24-hour gym, 24-hour self-service laundromat, luggage store rooms, safety deposit boxes, sofa beds for extra guests, mini-fridge and more. Rove La Mer rooms will also feature creative artworks by local and international artists.

Rove La Mer will also feature the well known ‘The Daily’, an all-day restaurant that serves international flavours, as well as a Lobby Lounge, outdoor terrace and beachside food and beverage. As is the norm at Rove Hotels, guests also have the convenience of late check-out at 14:00.

A joint venture between Meraas and Emaar Properties PJSC, Rove Hotels presently has five operational hotels in prominent locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. A few more Rove Hotels are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia.

La Mer, which opened in October 2017, comprises La Mer North, La Mer South and Laguna, with over 100 shops, cafés, restaurants, and beach activities. The central Laguna area includes a waterpark with a surf park that is a first-of-its kind in the region. The destination spans a total of 13.4 million square feet between Pearl Jumeira and Jumeira Bay with a new cinema and additional retail and dining space planned. Existing beaches at La Mer have been redeveloped and offers the facilities of showers, toilets with baby changing and access for people of determination, free Wi-Fi, information hubs, mobile charging, prayer rooms, four children’s playground areas and over 1,000 parking spaces are among the other amenities.

Rove Hotels has five properties in well-connected locations across Dubai – Rove Downtown, Rove Healthcare City, Rove City Centre, Rove Trade Centre and Rove Dubai Marina. Other upcoming hotels in the pipeline include Rove Mina Seyahi, Rove Al Marjan Island, Rove Aljada Sharjah, one nearby Dubai Parks and Resorts as well as Rove King Abdullah Economic City in Saudi Arabia.

About Meraas: Meraas is dedicated to making Dubai and the UAE better for people to live, work and play in. The team designs for a diverse mix of people to stimulate a creative urban culture where the next generation of ideas, businesses and communities can take root. Their investments ensure a better future for generations to come and stretch across different sectors including food, retail, leisure, hospitality, health and education. Our destinations which include to date – City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, Kite Beach, La Mer, Al Seef, The Yard and Bluewaters – are open places for communities to socialise, explore, learn, play, create and innovate.

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