Date: 22 Jun 2020
Category: Live Entertainment
Ticket price: Free with registration
One 
among NOON’s various redeeming qualities is that this homegrown band is successful in embodies the country’s cosmopolitanism.
The trio, each coming from a unique different cultural and musical background, represents individual artistic philosophies to the sound, setting a high bar for the pursuit of Eastern and Western musical fusions. The Fridge also originates proprietary concerts and festivals across multiple genres: these include the well-loved Concert Series and the pioneering ChoirFest Middle East.
The oud, a traditional Middle Eastern instrument, plays a central role in the rhythms, accompanied by 
the electric bass and drums. Retro funk grooves, African and Indian percussions and electronic elements result in a tasteful mix of moving melodies few artists can challenge. Everyone can hear them present these tunes to life on the virtual stages of The Fridge on 22 June during the latest edition of the venue’s popular Concert Series. NOON is an audio approximation of the emirates’ cluttered cosmopolitanism and contemporary, borderless ethos.
The Fridge is the region’s leading independent artist and entertainment management company, providing elite acts for over 3,000 events annually. 
Founded in 2007 by professional harpist Shelley Frost, The Fridge employs 18 gifted professionals, managing a growing roster of talented artists (both local and international) as well as producing original, creative content. Just as music plays a crucial role in bringing people together, and original performing artists in every city are integral to creating that soul and inspiration. With the postponement of so many events, restrictions on access to public spaces and the necessary changes to our everyday lives, The Fridge is delighted to broadcast its Concert Series in collaboration with Platinumlist Live and alserkal.online. Presenting via HD livestream straight from the iconic Fridge Warehouse, a.k.a, Dubai’s new virtual event space!
Supporting sponsors: Desert River, AV Concepts, Shure Middle East & Africa, Digitally
For more information please call +971 4 347 7793 or visit www.thefridgedubai.com
Photo courtesy: www.thefridgedubai.com