The Choco Monarch Coffee Shop is a concept café and chocolate cafeteria emphasizing the growing trend of cafés which can be easily seen in the Middle East. In addition, Choco Monarch has been at the center stage of all the lovers for delights in French Crepes, Waffles, Pancakes, freshly baked cakes, and an array of hot and cold beverages created in-house, maintaining high standards of quality with great taste since 2017. It is located on the second level of Al Ghurair Centre and has branches in Sharjah and Abu Dhabi.

According to its website, the Choco Monarch brand was established for those who had a sweet tooth for Chocolates and that enthusiasm for their carving developed the brand Choco Monarch which was exclusively based on 100% Pure Belgian Chocolate desserts and beverages. A Rich and Loving Chocolate Experience is at the heart of what makes The Choco Monarch the prime destination for Chocolate Lovers. To be the Nation’s Premier Chocolate Dessert Café is their vision. And to provide all their customers with an unparalleled product and experience is their mission. Together with their talented team of chefs who use the purest of ingredients and cutting-edge techniques to create a truly superior product, The Choco Monarch constantly provides outstanding customer service and believes that customer satisfaction is the ultimate goal.

According to an article, the café primarily uses differentiation to stand out and grow. Designed with the concept of a Monarch, the café focuses on fresh and premium ingredients while creating a stylish and cosy atmosphere where customers can truly enjoy like kings. Great attention is paid to the dishes’ presentation, and the staff complies with high service standards. All desserts are generously served with pure Belgian chocolates, which come in three varieties of white, milk and dark, to suit all preferences. Please click here to view the complete details of their chocolate specials, ice creams, beverages, and monarch savoury menus.

Major strengths of Choco monarch café include its pricing strategy. Prices of their products are comparatively low as compared to their competitors such as Costa and Starbucks. Secondly, their innovative interior design helps them to attract more and more customers. Moreover, they always try to increase more items on their menu to attract consumers of different ages and different backgrounds such as the Kids menu. Like many places in Dubai, the idea of providing free Wi-Fi to their customers is proving to be an excellent strategy, as it boasts many customers. It has made a significant increase in the profit of Choco monarch café.

Sun – Thurs: 10:00 – 22:00
Fri – Sat: 10:00 – 00:00

The Choco Monarch
Al Ghurair Centre 2nd Level – Al Rigga Rd – Deira
Dubai – United Arab Emirates

Tel: +971 4 255 1183

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