The Big Summer Sale is open for all, Dubai’s innovative retail initiative is the latest fashion-related event of the annual Dubai Summer Surprises (DSS). The most anticipated shopping event was launched at Dubai World Trade Centre on the opening day, Thursday, 23 July. This is the region’s most popular family extravaganza.
The Big Summer Sale will continue to run until 1 August, was inaugurated by H.E Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE).
DFRE is an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSS 2015. The launch was conducted in presence of distinguished guests from some of Dubai’s most prestigious retail entities, along with many representatives of local and regional media.
H.E Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE) visited the exhibition at Zabeel Halls 2 & 3 and interacted with exhibitors and also glanced through the merchandises of some of the world class of brands. These reputed brands are participating in the 10-day event, which is the first of its kind in the region.
The first day observed a large number of shoppers gathering up to browse through a wide array of merchandise from international fashion brands at unbelievable prices. Shoppers can finds goods including clothes, bags, shoes, cosmetics, perfumes, accessories.and a lot more.
Entrance to the 10-day exhibition is free with every visitor being given a raffle coupon that will be entered into a daily draw, offering a fabulous prize of AED 10,000. In addition to the Visit and Win raffle, shoppers who shop for AED 300 at the event will be able to participate in a Shop and Win raffle coupon that will be entered into a draw on the last day of the exhibition on 1 August for a grand prize of a Nissan 370Z car.
The Big Summer Sale is a main attraction of DSS 2015 which is being held under the theme “45 Days of Summer”. The exhibition will continue to enhance Dubai’s growing reputation as a fashion capital in the region and offer DSS shoppers the opportunity to grab amazing deals from top brands at incredible prices, all under one roof.
The leading retail groups and business houses from across Dubai can be seen participating in The Big Summer Sale.
The list of brand includes:
Apparel Group: Aeropostale,P.S. from aeropostale,Qup Accessories,Shoe Studio,Dune London,All About Watches,The Athlete’s Foot,GAS,Birkenstock, Naturalizer,Tommy Hilfiger,Charles & Keith,Aldo,Aldo Accessories,Call It Spring,Cortefiel,Le Chateau,Aftershock,Just For Kids,Pedro,la Vie en Rose,Kenneth Cole,Nine West,Anne Klein,The Children’s Place.M.H. Alshaya Group: American Eagle,Outfitters,Debenhams,Express,Footlocker,Jack Wills,Milano,Muji,Next,Payless
Al Tayer Group:Gap,Banana Republic,Azadea Group: Boggi,Gymboree,Piazza Italia,Punt Roma,Salsa Jeans,George.
Chalhoub Group:Burberry,Dior,Dolce & Gabbana,Alice & Olivia,Suzanne Ermann,Katakeet,Celine,Kenzo,Marc Jacobs,Marc by Marc Jacobs,Mulberry,Longchamp,Proenza,Schouler,Max&Co,Michael Kors,DSquared2,Max Mara,Pretty Ballerinas,Geox,Paul Smith,Hackett.Bin Hendi Group:Billionaire Italian,Brioni,Hugo Boss,Joseph,Paul & Shark,Porsche Design,Shanghai Tang,Zilli,De La Cour,Franc Vila,Goldvish,Martin Braun,Navitec,Noa,Nubeo,Tiret
Rivoli: brands under Rivolli
Photo courtesy: Supplied