Extending the summer shopping splurges which was created during ‘Eid in Dubai – Eid Al Fitr’ 2015 to another 45 days, the on-going 18th edition of Dubai Summer Surprises (DSS) has developed as a fantastic shopping proposition for families from all over the world.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSS has now emerged as one of the most awaited times for discounted shopping experiences. DSS 2015 is exceptional and its final week has observed a large number of shoppers visiting the malls to avail the numerous DSS discounts and deals offered by almost every participating retailer offering a wide combination of local and international brands.
The rewarding shopping experiences offered during DSS has given families the matchless opportunity to grab fantastic bargains on a large number of merchandise including clothing, accessories, electronics, homeware, stationery, furniture, and jewellery, in addition to the well-timed requirement for back-to-school supplies.
As DSS is nearing closure as scheduled on 5 September, discount deals are reaching a high response with up to 75% off on items sold at several popular stores.
With best of sales at well-known retail stores continuing to register a sharp rise in the final stretch of DSS 2015, leisure and recreational spots too are witnessing an increases in footfall as families head to entertainment destinations and spas to enjoy fantastic DSS promotions on the best services and experiences.
The F&B segment has noticed Dubai’s eclectic line-up of stand-alone restaurants and a number of dining venues at shopping malls and hotels, is inviting and witnessing an increasing number of visitors each day of DSS with desirable discounts and promotions on dining experiences.
It is expected that the high momentum of shopping will continue throughout the last few days of DSS, which guarantees to sustain the excitement for thousands of residents and visitors at numerous locations in keeping to the DSS theme ‘45 Days of Summer’.
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