The registration process for running retail promotions during the landmark 20th edition of Dubai Shopping Festival, began on 9 November.
The organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), are expecting many retail outlets to participate.
Dubai Shopping Festival
The 32-day shopping extravaganza begins from 1 January to 1 February, 2015.
The retail registration for DSF 2015 will carry on until 29 January 2015. The registration centres are located at the Department of Economic Development’s offices at Business Village, Block A, and its branch at The Dubai Mall, and will be open each day, Sun to Thurs from 07:00 to 13:30.
The festival is popular worldwide, and attracts an average of 4.4 million visitors every year, with a total spending of AED 15 billion. Dubai Shopping Festival is a significant retail season that contributes towards the emirate’s economy. In fact, DSF marks between 25-30 percent of annual sales for retailers in Dubai.
Retailers can choose from an assortment of promotions to host, such as Sales, Part Sales, DSF Discounts and DSF Offers. Categories include single outlet with a single brand, or single outlet with multiple brands. They can also choose from group of companies, kiosks and stands, advertising by paper/leaflet/flyer, online advertising per brand, raffles, exhibitions, media house, and restaurant/fast food.
To celebrate the 20th edition of DSF, the organisers have created special categories including an Opening Weekend Special from 1-3 Jan, DSF 20th Edition Special, and DSF Raffles and Scratch & Win promotions.
Those registering as Retail Sponsors, can run their campaigns from 1 December 2014, to 1 February 2015. Those registering as Retail Participants, will be permitted to run promotions from 1 January to 1 February 2015.
Saeed Mohammad Mesam Al Falasi, Director, Strategic Alliance Division, (DFRE) said: “Every year, during DSF, Dubai’s business community runs exciting promotions that not only energise the retail sector, but also make shopping in Dubai during this world famous festival a rewarding experience. The variety of promotions will offer retailers the opportunity to boost sales during DSF and provide an incentive for residents and visitors to visit Dubai during this peak season for shopping that will further enhance Dubai’s position as a year-round family tourism destination”.
Participating outlets are delivering on their promised offers for quality goods and services. This initiates progress to the on-going efforts to enhance the standards of shopping for visitors, and establishing Dubai as a destination for quality shopping.
For more information, retailers can contact the Dubai Tourism Call Centre on +971 600 555 559.