After the Holy month of Ramadan, Dubai received a large number of visitors from across the UAE and neighbouring countries. These guests are visiting to enjoy their Eid holidays in Dubai by relishing the plentiful events and activities. The visitors are making the most of the great shopping experience that prevails across the city in malls and souks.
The influx of visitors to Dubai during the ongoing ‘Eid in Dubai – Eid Al Fitr’ celebrations are able to boost the food services business with restaurants. These are recording an increase in revenue with the beginning of Eid.
The Media Centre of Dubai Festivals and Retail Establishment (DFRE) spoke to the experts on the topic and top restaurants in Dubai to get to know about the impact of Eid on their business.
“With Dubai becoming a popular family destination during Eid holidays, restaurants in Dubai are expecting to perform well during the Eid Al Fitr holidays. The numerous events and activities that are held in Dubai during this period attract a large number of families from around the GCC, and it is expected that visitor numbers this Eid will grow by more than 20 per cent compared with the same period in 2014. As a result of the substantial influx of visitors, restaurants are likely to witness a 30 percent rise in revenue during the Eid period, which make up a significant chunk of the restaurant’s overall yearly revenue.”
“The domestic tourism from within the UAE as well as tourism arrivals from overseas is bound to increase and with hotels in the emirate likely to see full occupancy during Eid, this will reflect also on the F&B sector. As many people eat at restaurants during the holiday, hotels expect food and beverage (F&B) to contribute hugely to their total revenue for the month. Also, restaurants in malls and elsewhere in the city will do well during the Eid holidays.” said Mr. Thaer Sakr, Hospitality expert and CEO of 1765 Hospitality management consultancy.
Elias Chabtini, the CEO of Y by Yabani restaurant, said: ” We believe that the festivals organized by Dubai Festivals and Retails Establishment help increase the footfall to our restaurant. We expect an increase of 25% on our gross operating profits during Eid Al Fitr this year. As Eid celebrations will be followed immediately by Dubai Summer Surprises the number of visitors to Dubai is expected to increase. Restaurants are now looking ahead to a successful season to follow up on the sharp increase in bookings by families from across GCC region. We launched a special Eid promotion offering 20% discount on our menu for the 3 days of Eid.”
Celebrity chef Silvena Rowe who runs Omnia Gourmet, said that the holy month of Ramadan and the ‘Eid in Dubai – Eid Al Fitr” celebrations create a busy time for restaurants who launch special menus and offers.
“We use mostly locally sourced Emirati ingredients, and for example our special menu during Ramadan was the most truly Emirati menu to be had with the food being prepared in the most ethical and cleanest of easy, avoiding heavy foods such as ghee, salt, oil, fats , sugar etc”. We want to introduce truly delicious and inviting , beautiful Emirati food like no one has done before”.
A spokesperson for Shake Shake, said: “We have seen an exceptional increase in revenue, especially at our high-profile tourist locations such as The Dubai Mall and Mal of the Emirates. This growth is largely due to an increase in the number of tourists visiting the UAE during Eid. This includes Arab expats and GCC nationals, with large numbers of tourists from KSA, Qatar and Kuwait. At Shake Shack, we often introduce new products for festive events. For this special time of the year, Shake Shack has a unique product offering, with its New Vertical innovative Eid menu, which features a New CheddarShack Burger, New Hot Dog, New Fries, New Shake and a New Custard Concrete. All our shacks are decorated with bunting flags to add to the celebratory feel during Eid.”
Photo courtesy: Supplied