Matt Toogood, the director of Raw Coffee Company and the current UAE barista champion run Raw with Kim Thompson, who founded the company in 2007. The duo source good-quality coffee in the UAE and she opened a roastery in Dubai Investment Park and a year later shifted premises to set up shop in Dubai Garden Centre, where Raw served an ethically produced, premium coffee. The Raw café is located inside The Emirates Academy Of Hospitality Management, opposite Wild Wadi Water Park.
The Al Quoz roastery serves light bites and breakfast such as frittatas, pancakes, muesli, fruit and granola. Raw is presently located in a spacious, converted warehouse in Al Quoz. The large space has a lot more room for roasting, as well as enough space for people to relax. Visitors can sample their drinks and enjoy watching the talented team of baristas. The location gives an industrial New York-style loft look. Raw unadulterated, fresh coffee without additives has no other ingredients, the coffee is 100 per cent organic certified. The company supplies to cafes, restaurants and to hotels and the Raw team insists that the company sends its baristas over for basic training.
Toogood says, “Obviously, there’s a recipe and a programme for how to make the perfect cup of coffee, but the taste is everything. We give two full days training and take people through a programme that helps them understand that if an espresso is made correctly, just about anybody will drink it: it won’t be bitter or acidic and doesn’t need sugar.”
The process of making great coffee as being “a little bit of science, a little bit of art and a little bit of magic”. The Al Quoz area offers an espresso bar, a brew bar, coffee sacks, a mezzanine fitted out with comfy sofas soothing music and wifi. Their 18 kg Coffee Tool roaster is placed sits between their trusty old Probat and our Dietrich sample roaster which offers great excitement for visitors. The team are happy to help find the coffee that best suits their palette and brewing method. The company offers an espresso based menu and their brew bar uses Siphons, V60’s, Cemex, and Aeropress, to prepare beautiful single origin brewed coffee. The team at Raw are approachable and knowledgeable – they are happy to help clients find a coffee that they love.
Photo courtesy: www.rawcoffeecompany.com
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