Dubai is all set to advance and enrich its spot as a year-round family tourism destination with the launch of the fourth successive “Ramadan in Dubai”. Ramadan in Dubai will showcase diverse cultural offerings in month of spiritual reflection. The city will turn into a center of Islamic culture and learning, through several activities motivated by the humanity and ideals of the Holy Month.
Structured by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), “Ramadan in Dubai” will start from 29 June to 27 July. This will also be a way for residents and visitors from around the world to savour a unique cultural and community experience in the month of reflection and self-restraint.
“Ramadan in Dubai” will give an opportunity for people to learn, share and feel the true values of the Islamic faith through distinct events like the Dubai International Holy Quran Award and the Ramadan Forum. Families and children can avail an assortment of varied options to keep themselves busy through activities such as the Ramadan Night Market, Summer Camps, Modhesh World and Dubai Sports World. “Ramadan in Dubai” offers many special discounts by the retail sector that are intended to surprise the Ramadan shoppers.
Her Excellency, Laila Mohammad Suhail, CEO of the Dubai Festivals and Retail Establishment (DFRE), an agency of DTCM, said: “With Dubai being a leading family tourism destination , and home to many cultures, ‘Ramadan in Dubai’” will showcase the emirate’s diverse tourism offerings within a modern Arabic setting while still retaining its Islamic values and roots. The various cultural and community-oriented activities of “Ramadan in Dubai” will focus on the values of the Holy Month such as compassion, giving and sharing, and strengthening of family bonds, as well as offering people from different cultural backgrounds a valuable insight into Emirati, Arabic and Islamic traditions. “Ramadan in Dubai” has been developed for the whole community under a common platform of collaboration between the government and private sectors and it is inspired by Dubai’s Tourism Vision of increasing tourism arrivals to 20 million by the year 2020.”
“Ramadan in Dubai” is the second part of DFRE’s 2014 summer calendar and a wider “Summer is Dubai” campaign mounted by DTCM to position Dubai as the summer destination of choice. Other festivals and attractions in Dubai’s summer line-up are Modhesh World, the popular indoor family edutainment destination at Dubai World Trade Centre, which runs until 8 September; Eid in Dubai from 28 July to 1 August, a grand celebration of the Eid Al Fitr festival that will involve people from all communities, and the renowned family summer extravaganza, Dubai Summer Surprises from 2 August to 5 September.
From his side, Hamad Bin Mejren, Executive Director of Business Tourism for DTCM and General Coordinator for the 13th Ramadan Forum, said: “‘Ramadan in Dubai’ festivity is a great way to showcase how Dubai celebrates this joyous occasion. We aim to highlight the many cultural, social and spiritual events that we have to the wider audience. Let everyone enjoy the serenity of the Holy Month.”
Bin Mejren also added that one of the main components of “Ramadan in Dubai” is Al Multaqa (Ramadan Forum), which comprises many events inspired by the values of Ramadan. “We have invited several leading, inspirational speakers from across the region to participate this year as part of Al Multaqa live lectures. These lectures will also have instant translation in various languages. In addition, we are organizing several public Iftars, Ramadan awareness programs for Muslims and non-Muslims, health tips for fasters, and many more.”