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Pickl A Taste Of Success In Dubai S Fast Food Scene

Pickl: A Taste of Success in Dubai's Fast-Food Scene

In a bustling city like Dubai, where every corner boasts a plethora of dining options, achieving culinary excellence in the competitive world of fast food is a remarkable feat. One such success story that has carved its niche in the heart of Dubai's food scene is Pickl, a homegrown burger outlet. Pickl's journey from its humble beginnings in 2019 to opening its eighth outlet is nothing short of extraordinary. In this article, we unravel the secret recipe behind their phenomenal success.

The Genesis of Pickl

Pickl's inception can be attributed to the vision of its CEO and founder, Steve Flawith. With a background in fine-dining restaurants, Steve set out to bridge the gap between high-quality, fresh produce and the fast-food environment. His dream materialized in 2019 when he opened the first Pickl outlet in the vibrant residential area of Jumeirah Lakes Towers (JLT). The ethos of Pickl can be summarized in their motto: "Simple, not basic." The brand believes in the power of simplicity, offering a menu that is not overly complicated but promises an explosion of flavor in every bite.

Crafting Excellence, One Sando at a Time

Pickl's claim to fame lies in its delectable 'sandos' - fried chicken sandwiches that have taken Dubai by storm. As queues spill out onto the streets, one can't help but wonder what sets Pickl apart in a city teeming with burger joints. The answer, as it turns out, is refreshingly straightforward. Pickl has established itself as a runaway success by adhering to a commitment to quality that goes beyond the ordinary.

Fresh and Affordable

At the heart of Pickl's success is the commitment to offer a fresher, higher-quality product at an affordable price point. In a city where dining can often burn a hole in your pocket, Pickl is a breath of fresh air. Their cheeseburgers start at just 30AED, equivalent to a mere €7.20. Pickl prides itself on sourcing locally whenever possible. The meat patties, pickles, and sauces, all integral components of their delicious offerings, are crafted in-house. This dedication to in-house preparation ensures that every bite you take is a testament to their culinary craftsmanship. It's not just about making food; it's about creating an experience.

The Pickl Experience

When you step into a Pickl outlet, you are not just stepping into a fast-food joint; you are entering a world of culinary artistry. From the moment you place your order, you can sense the attention to detail and the commitment to freshness. Every sando at Pickl is a masterpiece in its own right. The crispiness of the fried chicken, the freshness of the lettuce, and the tang of the house-made pickles come together to create a symphony of flavors.


Pickl offers a level of customization that is rarely seen in the fast-food industry. Customers can tailor their sandwiches to suit their preferences, ensuring that every visit is a unique and delightful experience. In an era where dietary preferences are diverse, Pickl ensures that everyone can savor their creations. They've introduced a meat-free menu, broadening their appeal to a wider audience.

The Path to Success

Pickl's journey to becoming a phenomenon in the fast-food scene is not just about the food; it's about the values they uphold. Quality, affordability, and a commitment to their craft have been the pillars of their success. As Pickl opens its eighth outlet, it's evident that they have no intention of slowing down. Their story is not just a testament to their success but also an inspiration for aspiring culinary entrepreneurs.


Daily: 10:00 - 02:00


Pickl JLT

Pickl, Ground Floor, One JLT Tower

Dubai - United Arab Emirates

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