Preparing best quality chocolate, sweets, ice creams; Mirzam Chocolate caters to people of all age groups. Dubai features its very own bean-to-bar chocolate factory, that serves many flavoured delicacies. One can make purchases and also learn ways to make their own chocolate bars.
Mirzam Chocolate Makers in Alserkal Avenue, Al Quoz, is the city’s first home-grown chocolate factory where everything is covered in perfection. The team sorts the cocoa beans, then roasts them and then the grinding process of the cocoa beans begins. It is then transformed in a tasty liquid, Mirzam is created within the factory and everything is in-house. Named after the bright star in the night sky in summer, Mirzam celebrates the thought of celestial navigation in its very philosophy. The brand name is an ode to Arab traders who voyaged the Gulf and Europe over the tough summer months to bring spices back to the UAE. As soon as shoppers enter this shop, that is located next to Wild & The Moon, they can smell the scent of cocoa.
Mirzam’s entire factory is set within glass walls, so one can stand back and watch the magic come to life from afar. People can start their visit in the sorting area where the cocoa beans are separated by hand. Mirzam prepares five single origin chocolates, these are all inspired by the spice route story: Madagascar, India, Papa New Guinea, Vietnam and Indonesia. The company also has cocoa beans from Ghana, which are used for all the infused spice flavour blends. The roasting station has the cocoa roasted, depending on the origin of the beans. These products can also be seen in health food stores and are essentially ground up cocoa beans. Every process is very scientifically done. The cocoa nibs are then blended with cocoa butter and unrefined cane sugar in huge steel containers and ground for a week to make liquid chocolate.
By the end of the grinding process, the chocolate is set aside to rest for up to six weeks to let the cocoa butter add its flavours. The cleanliness of the entire process is impressive and the finished product is wrapped and showcased in the display area. Mirzam is Dubai’s own Willy Wonka’s Chocolate Factory that is a delight for all chocolate lover.
73 6 Street, Al Quoz
Dubai – United Arab Emirates.
Tel.: +971 4 333 5888
Photo courtesy: www.mirzam.com
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