Automobile brand Lexus has a new destination for its showroom now in Dubai. A lavish store in the city is going to offer prospects for people to take a look at the top brand and get a chance to know more about the luxury parts and details about the features.
The first of the Intersect By Lexus store is going to open doors in Tokyo by the end of August. The store is getting ready to feature a cafe, bistro, a garage to display concept cars and art, and also a segment selling items such as pottery made using ash from a Japanese volcano.
Soon to be planned and quite similar and comparable – the outlet will soon begin the process of building on the same model toward the end of next year in Dubai, although the brand has grand plans to continue expanding by opening stores in Toyota City, Japan and New York.
The deputy general manager for the Lexus brand management unit in Japan, Kavuo Okino says the Middle East area is a very big market for Lexus and the brand Lexus has a high percentage of market shares.
He went on to say that Dubai is the ‘hottest’ city in the Arab area and it is the best place to showcase the new brand image he added. The luxury car maker is looking forward to increase its sales in the United States, which is its prevalent marketplace where almost half of its sales start off, taking the next mark after following BMW and Mercedes Benz for the past 2 years. And the strategy is effectively working.
The car maker, Toyota’s luxury brand shows a record of 12 per cent increase in sales this year to 141,446 models, leaving behind the growth of both BMW and Mercedes in the same time frame.
Sales of Lexus have proven to be a huge success from the debut in the United States but not such an encouraging result from its other markets. Its brand value is in process to work if compared to BMW and other luxury brands, says Takaki Nakanishi, the founder of Nakanishi Research Institute. He adds that the sales can’t be expected to rise by just opening a cafe, but it does help to have one instead of not having one.
The architect and designer Masamichi Katayama has worked hard at the impressive brand’s 330 sq metre store which is in Tokyo’s Aoyama district, home to Prada and Louis Vuitton boutiques.