Well-known creative director, entrepreneur and fashion designer Kimora Lee Simmons is going to host interactive style session at The Dubai Mall during Dubai Summer Surprises.
Dubai Summer Surprises (DSS), which is the region’s prominent shopping and entertainment festival, is bringing international style icon and fashion diva Kimora Lee Simmons to the city on 10 August to host an interactive style session.
The creative director of KLS Kimora Lee Simmons will be available at The Dubai Mall Fashion Catwalk to judge a styling competition. She will give suggestions concerning fashion and valuable advice about the best way to dress for the occasion and to carry one a confident persona.
Kimora will be focusing on showcasing ways to accessorize and look remarkable in the newest trends in day wear, evening wear, abayas and more. Simmons will be more than happy to engage with the audience and will answer questions in between each look.
The session is to be co-hosted by Mohammed Sultan Al Habtoor, who is known as one of the most influential fashion icons in the Middle East. Both the celebrities will make sure to keep The Dubai Mall audience charmed and engaged.
Dubai Summer Surprises is organized by Dubai Festivals & Retail Establishment (DFRE). The event is scheduled to go on from 2 August to 5 September 2014, guaranteeing a month-long festival of valued shopping deals and fun-filled, family-oriented entertainment all through the city.
The style assembly is just one part of the attractions of the city-wide Dubai Summer Surprises extravaganza, which was launched back in 1998.
With the popularity of Dubai city rising as the most promising shopping destination (voted the number destination in the world for shopping by TripAdvisor), this festival clinches all products sold as retail, along with thousands of stores, souks and attractive malls. Visitors are welcome to join in the fun by availing goodies with slashed prices and participate in competitions with unbelievable prizes worth millions of dirhams.
Kimora Lee Simmons is a much-admired fashion designer, lifestyle entrepreneur and beauty maven well known for being the face of Chanel, her hit docu-reality series Kimora, Life in the Fab Lane, and as the former President and Creative Director of Phat Fashions, comprising the Phat Farm and Baby Phat brands. Kimora joined JustFab as President and Creative Director in 2011, she developed a fashionable collection of shoes and bags for the online subscription-based brand, which is presently the world’s largest online footwear retailer, boasting 800,000 members and $500 million in sales volume in its fourth year.
Laila Mohammed Suhail, CEO of DFRE, said: “Dubai Summer Surprises has been hosting world-class events in the city’s shopping malls during the summer season for the past 16 years, enhancing the shopping experience for both residents and visitors. DFRE’s successful portfolio of fashion events, notably The Vertical Catwalk, the Express Fashion on board the Metro and The Biggest Make-over will certainly be boosted by this style session with fashion icon, Kimora Lee Simmons.”
Three leading Dubai personalities will create an ensemble for the models. They will be responsible for dressing them up from head-to-toe for the style session, highlighting clothing and accessories from Galeries Lafayette, the leading retail brand in Dubai. Stylists will have a huge range of accessories, assembling their looks from the leading department store in Dubai which proposes an extensive selection of the most chic and top designer labels and a 360-degree shopping experience. These are also going to include womenswear, abayas, evening wear, jewellery, luxury accessories, shoes, beauty, and more.
The Dubai Mall is famous as the world’s largest shopping and entertainment destination is the clear host for the style conference. The mall has transformed the modern shopping experience, offering its visitors numerous retail choices and facilities, including more than 1,200 retail outlets, 200 restaurants, and a host of world-class attractions such as the Dubai Aquarium & Underwater Zoo, the 76,000 sq. ft. adrenaline SEGA Republic theme park, Olympic-sized Dubai ice rink, and more.
Dubai Summer Surprises and Galeries Lafayette are offering a chance to win VIP passes to the invitation-only style session, via a Dubai Summer Surprises Tag Your Style Instagram social media competition. The UAE’s fashionistas can showcase their fabulous sense of style by posting a picture of themselves on Instagram with the hash-tags #MyDubai and #KimoraDubai. The competition, from 20 July to 3 August, is open to UAE residents only. Three winners are going to receive two VIP passes for the fashionable style sitting. One grand prize winner will collect a bespoke Galeries Lafayette experience, which includes a personal shopper style session, hair makeover at the Jacque La Couple Salon, gift voucher for Gerard Darrel, a Poca & Poca gift, and a Lafayette Gourmet gift hamper.
Visit https://www.facebook.com/summerisdubai for more information.
The mega-experience is being organized by Dubai Summer Surprises in co-operation with Maven Marketing & Events, the region’s leader in entertainment marketing.
Kimora Lee Simmons is launching a new designer KLS line this fall worldwide, with the global e-commerce site launching in October, and plans to convey the luxurious yet adaptable collection to the bustling retail sector in Dubai. She will get-together with top distributors and buyers while in Dubai, giving them a sneak peak of the designer collection of beautifully crafted, multifunctional statement pieces designed to meet the diverse needs of the contemporary taste of women and their opulently faceted way of life.
For further information, please contact:
Senior Manager Communications
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Khaled Al Najjad
Media and Public Relations Senior Executive
Marketing & Communications
Tel.: 04 445 5682; 050 876 6810