An extensive range of unique and innovative children’s products on display at the popular DSS shopping attraction.
The Kids Pop-up Summer Market is planned by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). It is evolving as a major attraction of the 18th edition of Dubai Summer Surprises (DSS) that is continuing to run until 5 September under the theme “45 Days of Summer”.
The distinctive marketplace is offering shoppers the chance to purchase a variety of kids’ products, many of which are handmade in the UAE. Open from 16:00 until 22:00 every day until 15 August, 2015 – Kids Pop-up Summer Market is now in DSS as a collaboration for the first time with Little Majlis. This is an online creative community and specialist marketplace for handmade, artisan and boutique products, including personalized gift items created in the UAE. Featuring best of 23 brands from the Little Majlis community, the Kids Pop-up Summer Market offers DSS visitors the chance to purchase creative products in a boutique-style setting.
The set-up can be visited as soon as people enter in the mall, shoppers can move towards the dynamic setup of the market including antiquated wooden carts that aid as an active display for all the collections on sale. People can buy clothes, accessories, home decoration and toys, to gifts, stationery supplies and much more.
The assortment features a sensational variety with something to delight every shopper at the mall.
Annabelle Fitzsimmons, Co-founder of Little Majlis, said, “My friends and I were planning to create this community for a very long time. We’ve been in Dubai for 10 years and we finally launched the Little Majlis website in 2012. The idea is to promote and support smaller brands that offer unique products which cannot be found at shopping malls. The concept is amazing and the products are definitely one-of-a-kind. We are always open to promoting a wide variety of innovative products. We would like to thank the organisers of DSS for giving us the chance to interact with our customers through the Kids Pop-up Summer Market.”
Amongst the many wonderful offerings at the Kids Pop-up Summer Market, are the products presented by the Tunisian jewellery designer, Hayet Zerelli. She is amid the first members of Little Majlis which launched in 2012. Her collection includes jewelry, accessories, handbags and shawls.
“I design the jewelry and accessories myself and get them made in my workshop in Dubai. I use a mix of gold and copper and I am always keen on designing the best and most unique products,” said Zurly. “I have a lot of customers who love my products as they are unique and cannot be found anywhere else. Other customers ask me to design special products exclusively for them. From that point onwards, I have built a strong relationship with them.”
“Some of the unique products that are in high demand include the ones featuring the “hand palm/hand of Fatima” design, which is very popular in the UAE and the MENA region. I own several designs that I have designed myself and others that I have bought from Tunis,” she mentioned.
Sakina Umme Abiha and her relative Laila Fatima Khan, own a booth that sells another fantastic variety of handmade products. “The idea of the project came to us when we started creating handmade products for ourselves like shawls, sofa and table covers and many of our friends started to show interest in them. So we decided to create more of such products and began selling them through the Internet. Here we are interacting with our customers for the first time,” said Sakina.
“The Kids Pop-up Summer Market is an amazing opportunity for us to interact with customers and in my opinion, is a great step forward to help us grow even more in the future – also, since our prices are reasonable and range between AED 50 to 250 AED,” she added.
Gabija Gabriele Paliulyte, Founder of “HARMONY WOODEN TOYS” – a booth that sells wooden toys, said, “The Kids Pop-up Summer Market is a great opportunity for everyone to present their collections, as it supports our projects very well and helps us present them to a wide range of audiences who can see and feel the materials of the products – unlike selling them online.”
“All our toys including wooden cars, trains, animals and others, are handmade and designed in line with the global safety standards ensuring safety of children. The wood is from Europe and no chemicals have been used or added in the manufacturing process. We look at each of our toys as a piece of art that is completely safe for kids to play with.”
Daline Soll, owner of the “Sweet Baby Street” booth, also affirmed that displaying her collection at the Kids Pop-up Summer Market has been a gainful experience, especially since the market is set up at the crowd-favourite Dubai Festival City Mall. She said: “At the Kids Pop-up Summer Market, shoppers can experience my products first hand. I offer a wide range of items from different parts of the world – many of which are made out of eco-friendly materials. I have a selection of kids’ pajamas from Australia, South Africa and Asia.”
Charlie Frost from the UK, said: “This is my first time participating in such a market and it has truly been a great experience. I offer a wide range of products whether they are handmade or brought to Dubai from different parts of the world like the hand towels made out of linen. We also offer clips, pens, notebooks featuring contemporary patterns and striking colours.”
Mohammed Jaber from KSA who was at the market with his family, said: “My kids are in love with the wooden toys. I would like to thank the organisers for setting up the unique market as part of DSS celebrations. Dubai has always surprised us with everything that is new and unique. The concept of the pop-up market is lovely and supports entrepreneurs who are looking to present their products to a wide audience. I really liked the variety of handmade products especially home decoration items, toys, clothes and kitchen equipment, amongst others.”
Photo courtesy: Supplied