The official mascots of Expo 2020 Dubai are revealed as a magical tree, two Emirati siblings and a trio of robots. With just over a year before Expo 2020 Dubai opens its doors to millions of visitors, the mascots were introduced at an event attended by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai.
Latifa is an inquisitive eight-year-old girl who dreams of becoming one of the world’s greatest inventors while her brother Rashid, nine, cares deeply for the environment and enjoys poetry, drawing, riddles and family tales passed down through the generations. The sibling duo, who represent the Emirati population, are joined by three helpful bots called Opti, Alif and Terra who symbolise Expo’s three main themes: opportunity, mobility, and sustainability. The family of mascots embark on a thrilling adventure through time and space to discover the meaning behind the next World Expo, inspired by Salama, an ancient Ghaf tree called who overlooks the site of Expo 2020 having been preserved throughout the construction. During their adventure, Rashid and Latifa must unlock Salama’s secrets, explore the world-changing inventions revealed at past World Expos and discover all about Expo 2020 and the amazing legacy it will leave behind.
The country’s ancestors have long found respite in the shade of the ghaf tree. Salama epitomises this spirit of giving, which remains a cornerstone of Emirati culture today for the 200-plus nationalities that call the UAE home. Millions of visitors to Expo 2020 will experience the famous hospitality for which the nation is known, as they celebrate at the World’s Greatest Show. As the first World Expo ever held in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai is set to be a milestone moment for the UAE – welcoming 192 participating nations and millions of global visitors for a once-in-a-lifetime celebration under the theme ‘Connecting Minds, Creating the Future’.
Expo 2020 has been one of the most awaited events on the calendar since November 2013 as the United Arab Emirates won the right to host the World Expo in Dubai in 2020. This will be the first time that the World Expo is staged in the Middle East, North Africa and South Asia (MENASA).
Ever since the first Great Fair of 1851, World Expos have continued to be one of the largest and most enduring global mega-events. Lasting six months, World Expos attract millions of visitors who explore and discover pavilions, exhibits and cultural events staged by hundreds of participants including nations, multilateral organisations and businesses.
Dubai’s World Expo is held under the theme of Connecting Minds, Creating the Future, echoing the powerful spirit of partnership and co-operation. This has driven the UAE’s success in pioneering new paths of development and innovation. Throughout this theme, Expo 2020 Dubai will serve as a catalyst, connecting minds from around the world and inspiring participants to mobilise around shared challenges, during a World Expo of unprecedented global scope, under the sub-themes of: Mobility, Opportunity & Sustainability.
This once-in-a-lifetime celebration is the largest event ever staged in the Arab world. All is set to welcome 190 participating countries, and millions of visitors from across the globe. Here they will experience warm Emirati hospitality at its finest, as well as the UAE’s values of inclusion, tolerance and cooperation. Youth are at the heart of their World Expo. That’s why Expo 2020 aspires to create a legacy that will benefit generations to come, both locally and globally, spanning everything from innovations and architecture to friendships and business opportunities.
For more information please visit www.expo2020dubai.com
Dubai Expo 2020
Between Emirates Road and Sheikh Mohammad Bin Zayed Road, D57
Dubai – United Arab Emirates.
Tel.: +971 4 555 2020
Photo courtesy: www.expo2020dubai.com
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