The 19th edition of Dubai Summer Surprises have started on 9 July, residents and tourists have an opportunity to choose from a thrilling variety of events and activities along with rewarding shopping experiences right through the first week of the region’s most popular family summer extravaganza.
Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS 2016 will continue until 20 August under the theme ‘Own The Summer’.
All the malls in the city are gearing to welcome people of all ages. Business owners are witnessing large crowds of excited shoppers, families, teens and children who have been looking forward to this 43-day journey of endless fun, great events and rewarding deals. The events launched this DSS include the iconic Angry Birds with their brand new game ‘Angry Birds: Splat That! at Dubai Festival City Mall and the exceptional Beijing Chinese Circus. These thrilling line-up of activities come under the umbrella of the Mercato Circus Fiesta. BRICKS at BOXPARK will gather and engage fans of the popular LEGO® brand with a large number of exciting games and complimentary workshops for children.
Visitors will enjoy fantastic shopping experiences that can brighten the atmosphere even more, building excitement among shoppers. Special offers and discounts of up to 75 per cent on a varied assortment of merchandise will be offered, and people can participate in retail promotions, that offers mega prizes.
DSS 2016 offers many exciting deal such as:
THE FUN PILLAR
BRICKS at BOXPARK
6 Jul – 20 Aug, BOXPARK
BOXPARK, the offbeat destination by Meraas has been transformed into a district that is packed with all things LEGO® during ‘Bricks at BOXPARK’ for a second year! Everyone can take part in exciting shopping opportunities at the exclusive set up – LEGO® Brick – a pop-up store that is going to offer a large range of games for kids and teens up to 16 years old.
The Gruffalo Adventure
11 – 17 Jul, Star Atrium, The Dubai Mall
An entertaining and an interactive journey awaits for all into the deep dark woods, The Gruffalo awaits. As one of the most beloved monsters from well-known children’s picture book by Julia Donaldson, this incredible first time experience gives families the chance to interact with mystical creatures in The Gruffalo Forest.
ANGRY BIRDS: Splat That!
10 – 19 Jul, Festival Square, Dubai Festival City Mall
The game is based on the world famous game, this DSS attraction will showcase a glass box where players get rid of unwanted creatures, simultaneously taking down buildings and structures. The Angry birds launch themselves out of a giant slingshots making for an exciting and challenging game.
The Jungle Book
Activation: 14 Jul – 20 Aug – Building 10, CITY WALK
World famous and one of the most favourite childhood story based on a young boy who lives in the jungle, guests will get to enter into a pre-historic world with favourite Jungle Book characters. They will be offered an authentic story elements, they can climb a tree house and enjoy the view of the jungle beneath. They could even go fishing with friends and family in the mini fishing pond at the water zone. Guests can also take home memories from their Jungle Book experience with selfie stands and life size cut outs of favourite characters. This show is offering a thrilling and exciting 25-minute live stage show featuring Mowgli, Baloo, Bagheera and Sher Khan, visitors will be captivated by entering the wilderness of The Jungle Book. By spending AED 150, you can attend the show and visit the activation area with meet and greet opportunities with characters.
THE EVENTS PILLAR
14 – 20 Jul, Dragon Mart 2
Visitors can enjoy playing at Dragon Mart 2 and feel delighted in a variety of life-size board games. With exciting two games per week, everyone will be able to enjoy different playing experiences.
My Little Pony Live Show & Beauty Corner
15 – 25 Jul, Ibn Battuta Mall
Attracting many youngsters and young at heart, Ibn Battuta showcases the adorable My Little Pony show that features dance, song and laughter at magical Ponyville. The favourite characters are set to appeal to children and adults, offering an enchanting event.
Mercato Circus Fiesta
9 Jul 20 Aug, Mercato
Circus themed specials throughout the entire festival will be offered at Mercato this DSS, including Beijing Chinese Circus, Circo Latino, Kids Circus Workshop and Roaming Acts. The Beijing Chinese Circus is an exceptional traditional show that will feature glass balancing, high unicycles, giraffe contortionist, and roaming acts such as the dragon parade.
Eat & Play
Ibn Battuta Mall: 14-16 Jul
Offering an opportunity to dine at participating restaurants within the shopping malls and receive discount vouchers for children, the visitors can be a part of the entertainment at centres offering leisure attractions.
THE DEALS & PROMOTIONS PILLAR
Shop & Win Promotion
9 Jul – 20 Aug, Participating malls of Dubai Shopping Malls Group
Shoppers who are willing to spend AED 200 at participating malls, can get a raffle coupon for a chance to win a brand new Infiniti Q50. Two lucky winners will be announced per week, offering various winning opportunities when they shop at Al Bustan Centre Al Ghurair Centre, Arabian Centre, Bin Sougat Centre, BurJuman Centre, Century Mall Etihad Mall, Barsha Mall, Karama Centre, Oasis Mall Sunset Mall, Twin Tower, Palm Strip, Times Square Centre, Uptown Mirdiff, Dubai Outlet Mall, Al Madina City Centre Shindaga, City Centre Me’aisem, CITY WALK, BOXPARK and THE BEACH.
Go Where You’ve Always Wanted
7 Jul – 20 Aug, City Centre Deira & City Centre Mirdif
Get to shop and win a chance to take home daily airline tickets to any destination of your choice, for a minimum spend of AED300.
Visitors spend AED 1,500 or more can get instant rewarded!
7 Jul – 20 Aug, Mall of the Emirates
Dream getaways awarded to winners of the exciting Shop to spin the Globe draw, giving winners a luxury trip to a location determined by where the spinner lands. Shop for AED 450 for a chance to win this mystery vacation worth AED 150,000.
Scratch & Win Instant Prizes
7 Jul – 20 Aug, Dragon Mart 2
By spending AED 200 at Dragon Mart 2, get a Scratch & Win card offering p vouchers from AED 25, AED 50, AED 75, AED 100, AED 200, AED 500 and AED 1500. With a weekly draw set to stun, one lucky winner will take home a whopping 10,000 worth of shopping vouchers!
Summer Offers at THE BEACH
9 Jul – 20 Aug
Tuk Tuks are the right way to move around this summer, picking all at the doorstep, or wherever guests needa pick-up!
Every Monday, at Real Madrid Café, children can receive complimentary meals, a color-in sheet and a Frozen-Yogurt cup at Menchies, with every adult meal ordered.
THE BEACH offers train rides for AED 10 and discounts on Aqua Fun, Splash Pad and Reel Cinema.
More Surprises Than You Can Take Home
9 Jul– 20 Aug, Ibn Battuta Mall
Exciting offers in home ware, home décor, electronic goods, fashion, accessories or more can be availed. With every minimum spend of AED 300, guests can receive a raffle coupon to enter into the draw. Five lucky winners will be awarded every week for 6 weeks. Lucky recipients will win vouchers worth AED 10,000 from Ibn Battuta Mall stores. Total vouchers per week will be AED 50,000 for 6 weeks. Come on down to Ibn Battuta Mall and enjoy the opportunity to shop and win shopping vouchers.
A World Of Choice At 5% Off
16 May – 20 Aug, Dubai Duty Free
Shoppers can feel delighted about an incredible online Dubai Duty Free shopping experiences at your convenience. Shop online for over 3,000 world-class products and enjoy 5% off. Shop now at: online.dubaidutyfree.com.
Shop And Win in Mercato
9 Jul – 20 Aug, Mercato
Customers can get one coupon, for every AED 200 spent at any shop or retail outlet in Mercato and Town Centre Jumeirah during DSS offering the chance to enter into a raffle draw to win one of the following prizes – Cadillac Escalade Car, a 7-night family trip of 4 to Mauritius or Jewellery Prize worth AED 25,000.
My Emirates Pass
1 Jun – 31 Aug, Emirates Airline
Enjoy a perfect holiday in the city, Emirates Pass gives all the chance for an ideal holiday. Clients get to dine, chill-out and play for less with special rates at restaurants, spas, golf clubs and a lot more – in Dubai and beyond. So everyone can have more to spend on their holiday. Unimaginable discounts at over 65 restaurants and hotel dining outlets. Visitors can avail 10 leisure experiences that includes a number of activities such as; desert safaris, golf course packages and helicopter tours, in along with many spa experiences for less with My Emirates Passes while in Dubai.
Fill & Go – VIP by ENOC!
6 Jun – 28 Aug, ENOC/EPPCO service stations
VIP tags can be purchased for AED 250 from any EPPCO/ENOC service stations to avail free fuel worth AED 100.
Paris Gallery – The Leaders of Luxury
9 Jul – 20 Aug, Paris Gallery outlets
Shoppers at Paris Gallery stores, have an oppurtunity to experience the best offers this summer, on a premium collection of more than 650 international brands all across product categories including perfumes, skincare, makeup, watches, jewelry, sunglasses, accessories and leather goods.
‘Own the Summer’ and enjoy everything that DSS 2016!
For more information, please visit: www.dubaisummersurprises.com
Photo courtesy: www.visitdubai.com