ETECHAN, an Emirati firm that gives attentions on research and development of the latest smart technologies, has created an innovative digital application ‘Modhesh Smart Application’. This is the first time that the innovative application is being used to help children create their own 3D drawings of Modhesh inside the ‘Bring Modhesh to Life’ booth in Hall 7 of Modhesh World.
The exciting and fun-filled activities take place in the Arts & Crafts zone and begins with kids first drawing an action picture of Modhesh representing Modhesh enjoying an activity of kids’ choice, such as swimming, playing soccer, flying a plane, etc. The drawing is then uploaded on ETECHAN’s ‘Modhesh Smart Application’ that alters these hand-drawn pictures into 3D pictures that allow kids to control the movements of Modhesh.
Adnan Mohammed Bin Abdulla, Managing Director, ETECHAN, said: “Modhesh World is well-known for its uniqueness and draws a wide range of audiences to Dubai World Trade Centre each year. Given the phenomenal popularity of Modhesh – Dubai’s ever-smiling mascot and a favourite amongst kids – we thought of developing an innovative concept that will allow children to be as creative as they want and use their skills in an interactive way, and this is how the idea of the Modhesh Smart Application was brought to life.”
“The Modhesh Smart Application targets children aged between 3 and 8 years and gives them the one-of-a-kind opportunity to experience the virtual world of enhanced reality using their imaginations. It is a fun and engaging activity that gives their creativity a solid boost as they control various movements of Modhesh when he swims, plays a sport or flies a plane. This also helps children get interested in innovation and gets them excited about developing and inventing such applications in the future,” he added.
Through this application, ETECHAN is looking to offer a fun time to children and learn at the same time. The company is presently planning into creating additional activities especially for Modhesh World visitors to entertain and educate them simultaneously.
Modhesh World too is going to help further develop and augment children’s skills through innovative and interactive activities and attractions to reinforce its present combination of edutainment offerings.
Modhesh World 2015, a major attraction of Dubai Summer Surprises, is spread across 8 halls (from hall 1 to 8) at the Dubai World Trade Centre spanning more than 34,000 sq. meter of space.
Dubai Summer Surprises and Modhesh World are prepared by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM).
The 16th edition of Modhesh World, which began on 9 July 2015 at the Dubai World Trade Centre and runs until 29 August under the theme- ‘Every step is a new adventure’, has many other features and facilities including exclusive souvenir shops showcasing Modhesh World memorabilia. With an assortment of dining outlets featuring a variety of cuisines, in addition to two dedicated lounges for families to relax. Spacious parking spaces and affordable ticket prices together with world-class entertainment makes Modhesh World a great choice for kids and their families to enjoy the perfect summer holiday, right here in Dubai.
Modhesh World opens at 09:00 until midnight from Saturday to Wednesday and from 09:00 to 01:00 on Thursdays and Fridays. The entrance fee is AED 20 for kids and adults and entry is free for kids under 3 years of age.
For more information, visit www.modheshworld.com or contact Dubai Tourism Call Center +971 6 055 5559.
Photo courtesy: Supplied