Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is highlighting its new initiatives that are intended to further enhance the overall visitor experience and boost green tourism practices, as part of the activities that are being held during UAE Innovation Week from 20 – 26 November.
Dubai Tourism has organized an exhibition stand at BOXPARK, the offbeat outdoor destination by Meraas, that is showcasing a new variety of the Dubai Calendar App. These exciting concepts that are developed under the Dubai Sustainable Tourism Initiative, and information on the Dubai Expert training programme.
The annual UAE Innovation Week was launched in 2015 by His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai. It was initiated to create and sustain a culture of innovation in the UAE and help position the country as a global hub for innovation. Dubai Tourism is one of the government entities that are conducting various activities to celebrate Innovation Week in each emirate.
Ahmed Khalifa Al Falasi, CEO, Corporate Services and Investments, Dubai Tourism, said: Dubai Tourism’s participation in the UAE Innovation Week offers us the opportunity to create awareness of the unique initiatives that we have launched in line with the vision of our leadership to support the continued development of world-class facilities and services to benefit all residents and visitors. The UAE Innnovation Week is an excellent platform for sharing knowledge and we would like to invite everyone to visit our exhibition at BOXPARK to get an insight into the innovative and creative concepts that are constantly introduced at Dubai Tourism.”
The event is open daily from 15:00 – 21:00, the free-to-attend outdoor exhibition at BOXPARK features an upgraded Dubai Calendar App. This digital smart hub is being displayed on an interactive screen designed as a mobile phone frame and offers visitors the opportunity to view all upcoming events in Dubai, to prchase tickets and make seat reservations with just one click. There are also video screens on site that showcase Dubai Calendar activities.
Visitors to the Dubai Tourism stand at BOXPARK can also learn about the Hospitality Sustainability Board Game and the Carbon Calculator. These two concepts have been developed under the Dubai Sustainable Tourism Initiative.
Workshops are being conducted daily during the exhibition to allow representatives from the hotel industry to play the Board Game, an educational tool that was created specifically for Dubai’s hotel industry so as to contribute towards the city’s goal of sustainability. The Carbon Calculator is a software developed in collaboration with Dubai Carbon Centre of Excellence to help hotels identify cost-saving opportunities.
The hotel industry representatives can know more about the Dubai Expert training programme, created in the form of an online game that aims to provide travel agents important tourism information and teach them ways of effectively selling Dubai, and drive visitor numbers to the city.
Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub. Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate.
Dubai Tourism is the leading authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, Dubai Tourism operates 20 offices worldwide.
Photo courtesy: www.dubaitourism.ae