Dubai Summer Surprises Celebrates 25th Anniversary this Year

by Johnsen Villavelez

Summer in Dubai has never been exciting this year as Dubai Summer Surprises celebrates its 25th anniversary. It is set to return for its grandest season from July 1 to September 4, 2022. The said event is organized and presented by the Dubai Festivals and Retail Establishment (DFRE). Jampacked with prizes, entertainment, big sales and discounts in malls, restaurants, water and amusement parks, and hotels, this year’s edition will surely amaze residents and tourists alike, especially the kids. Moreover, the silver anniversary of DSS was officially announced in the presence of Ahmed Al Khaja, CEO- DFRE; Suhaila Ghubash, ED, Festivals & Events DFRE; Mohammed Feras, director, Retail Registration DFRE and Abdalla Al Ameeri, director of Raffles & Retail Promotions DFRE.

Like any other holiday around the world, the highlight is always the kids. Malls have prepared raffles and gifts as a prize not only for adults but also for children. That is why they can also participate in various edutainment activities hosted by DSS mascots Modesh and Dana from July 1 to August 28 at a pop–up at Dubai World Trade Center. The famous duo will also put in appearances, shows and interactive activities at malls across the emirate. In addition, The festival will include special offers for Eid Al Adha, which is expected to start on Saturday, July 9, and run back-to-school campaigns in August.

Nothing is more exciting as all of Dubai’s Mall, retail stores and attractions are prepared to welcome the world this summer with 25 to 75 percent discounts while continuing to adhere to its health and safety protocols. Everyone will love the retail sales, gastronomy, movie magic, mall activations, and entertainment shows. Offers will be unveiled daily, 24 hours ahead of time and valid from 10 am until stocks last. For food lovers, Summer Restaurant Week will return from August 12 to 28. For a limited time, they can explore 50 of Dubai’s best restaurants, with special breakfast, lunch and dinner deals at discounted prices. Participated by numerous establishments and attractions throughout the region, The celebration will indeed excite everyone as business and the economy starts to flourish once more.

DSS is all about festivities, family, fireworks and fun. Dubai, one of the most visited destinations worldwide, has something to offer all year round. Let it be summer or winter. The city never stops and continuously makes an effort to entertain millions of tourists every year. Dubai summer surprises 2022 is one event that allows you to explore this fantastic city more cheaply. Early this month, DFRE released a list of participating malls and retail and food areas, with more expected, which have been added as of today. These are Al Seef, Bluewaters Island, Boxpark, City Centre Deira, City Centre Mirdif, City Walk, Dragon Mart 2, Dubai Festival City Mall, Dubai Festival Plaza, Dubai International Financial Centre, Ibn Battuta Mall, La Mer, Mall of Emirates, Mercato Mall, Nakheel Mall, The Beach on JBR, The Outlet Village, and The Pointe. Please click here to see the full calendar of events and updated details.

Here are the highlights of Dubai Summer Surprises 2022:

1. Six-Week Sale
2. Deal Of The Day (DOTD)
3. 12-Hour Sale
4. Weekend Destination
5. Dubai Pass
6. Final Weekend Sale

Photo courtesy: https://www.visitdubai.com/en/whats-on/dss

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