Date: Thurs, 23rd July – Sat, 5th Sept 2015
Duration: 1 month 15 days
Dubai Summer Surprises (DSS) is the highlight of the city’s summer calendar with entertaining events and activities for the whole family.
During the summer seasons, Dubai is all set to offer yet another mega event, and it comes as the Emirate’s own summer fest, the ‘Dubai Summer Surprises’ (DSS). At present it is in its 18th year, the DSS offers fantastic deals across shopping centres, spas, restaurants and a lot more.
Launched in 1996 with a mission to position Dubai as an international summer destination, DSS is an event that is scheduled annually from August to September in Dubai. The celebration is one of the major summer attractions in the city.
The festival witnesses GCC occupants and tourists arriving in the city, to avail best of deals in more than 6000 stores.
According to recent figures released by the Dubai Festivals and Retail Establishment (DFRE), DSS has introduced more than 25,774,400 guests who instilled a combined collection of AED 43.62 billion into the economy in the last 14 years. The 2014 season of this festival launched on a high note with the theme ‘The Fun Side of Summer.’
At DSS, be prepared to be surprised. It delights all the shoppers, both residents and tourists. Enjoy and take benefit of its many offers across all categories of consumer durables, luxury items and consumer goods.
Apart from the shopping districts, the luxurious shopping malls also contribute in DSS and are hosts to a variety of simulation shows, presentations, play areas, fun zones and entertainment.
Shopping malls and retail outlets note a rise in sales and footfall along with hotels that register high occupancy levels. Cars, clothes, home-decor and perfumes have been the most “shopped for” merchandise in 2014.
Great deals, prizes and surprises will be available at this year’s ‘Summer is Dubai’ promotion. Close to 75% of discount at some retail outlets will be available.
This festival is also prepared to entertain families with each mall undertaking a programme of events for children of all ages.
Photo courtesy: www.malloftheemirates.com