Date: 26 Dec – 01 Feb 2020
Category: Lifestyle, Community, Live Entertainment, Family
Venue: Citywide
Dubai 
shopping malls and destinations come alive during the annual Dubai Shopping Festival, where shoppers will find unbeatable deals on everything from fashion and jewellery to electronics and accessories.
The world’s biggest shopping festival, this month-long celebration isn’t just about searching for bargains and shopping til you drop. There’s also a line-up of thrilling entertainment, such as fireworks, fashion shows and live concerts, and visitors will also get the chance to take home unforgettable prizes. Find the best deals, enjoy all kinds of family fun and make the most of Dubai’s extraordinary retail experiences during the Dubai Shopping Festival.
Dubai is 
all set for the 25th edition of Dubai Shopping Festival (DSF) the biggest and most memorable affair yet.
At a press conference held within the spectacular setting of Dubai Frame, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “There will be something happening in every corner of the city” to mark the silver jubilee of the fest which kicks off on December 26 and runs until February 1.
“This is our 25th edition and we are going all out to make it truly special for visitors and residents alike,” said Khaja as he revealed a diverse calendar of events packed with showstopping performances, immersive experiences, innovative brand activations and family-friendly celebrations.
“Until now we had been marketing the event within the region but this time we are promoting it in 28 countries. There will be something every hour throughout the fest to entertain individuals, families, couples and visitors,” he said.
Other 
highlights include stand-up comedy shows, street carnivals and sales. With more than 1,000 brands participating across 4,000 outlets, shoppers will find offers of up to 75 per cent off across the city, as well as the chance to engage and collaborate with tailor-made brand sales by global fashion, beauty, homeware and lifestyle retailers.
Dazzling daily fireworks display will be held across multiple locations such as Al Seef, The Beach, La Mer and Dubai Frame in Zabeel Park.
Opening ceremony of the shopping festival begins with a spectacular opening ceremony at Burj Park, Downtown Dubai. The star-studded event will feature a series of concerts by Emirati and international singers, cultural and family-oriented performances from 14:00 to 23:00 on December 26 and 27. The first edition of DSF was launched in 1996 by His Highness Shaikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.
For more information please visit: www.visitdubai.com/en/dsf
Photo courtesy: www.visitdubai.com/en/dsf