Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), Dubai Summer Surprises (DSS) is a key attraction for shoppers from the GCC who are visiting the leading shopping malls and retail centers of Dubai in search of incredible bargains on a wide assortment of merchandise.
Topmost shopping destinations such as The Dubai Mall, Mall of the Emirates, City Centre Deira, City Centre Mirdif, Ibn Battuta Mall, BurJuman, Mercato, Dubai Festival City Mall, CITY WALK, THE BEACH opposite JBR, and many others are offering a thrilling range of promotions and entertainment shows to offer tourists from around the world a shopping experience like no other.
Visitors from the GCC include the biggest segment of tourist arrivals given the emirate’s geographical proximity to these countries along with the family oriented leisure attractions, world-class tourism destination as well as cultural and entertaining activities that turn their summer holidays into a unforgettable and fun-filled festival.
Asmaa and Khawlah Al Taweel, as well as their relative Noora Al Mussa from Saudi Arabia, said that they came to Dubai four days ago to shop during DSS. They said that the amazing discounts and promotions that take place during the festival have encouraged them to shop heavily as the prices are very reasonable. “We bought so many products at amazing prices, some of which have not even been launched in other parts of the region – and this is great for us as we are always seeking the latest fashion trends which we always find here in Dubai.”
Ahmed Saaed, a UAE national said: “I took my family to Dubai Festival City Mall. My wife loves the discounts as well as the winning opportunities that come with it; the agenda of activities and promotions that are offered in Dubai are difficult to find anywhere else.”
Hassan Al Farsi, a visitor from Oman, said: “I have come from Oman with a friend for business. The visit has quickly changed into a leisure trip with DSS giving us the opportunity to enjoy the annual shopping promotions and deals at the malls. While my family and I have been to the emirate on a number of occasions in the past, each edition of DSS is a completely different experience. The shopping is amazing as many high-end brands are rolling out huge discounts on their products.”
Abdullah Mohammed, Hassan’s friend, said: “Despite being a big family including seven children, we look forward to returning to Dubai time and again for shopping. All of us enjoy the retail promotions and entertainment shows held during DSS. The offers are wallet-friendly and help us save a lot of money especially since we are a big family.”
Salma Al Imam, a Tunisian national who lives in Dubai, said: “I always wait eagerly for DSS as I buy a lot of different products for both my kids and myself. I also use the opportunity to buy gifts for my family and friends back home because the discounts are so tempting and I save a lot of money. If it was not for these discounts and promotions, I wouldn’t be able to buy all these gifts.”
Khawlah Habib from KSA said, “I love Dubai and visit it regularly. I enjoy the beauty of the city and love being part of its various festivals and activities especially during DSS. The city’s shopping malls are amazing and I prefer shopping at Dubai Festival City Mall as it is unique, luxurious and quiet. In addition, it offers me a fantastic mix of some of my favourite brands that I personally like.”
Emiratis are also enjoying and shopping to their liking during DSS affirming that summer is the perfect time of the year to pick up incredible products while making the most of the entertaining activities taking place across the city.
DSS 2015 runs until 5 September under the slogan “45 Days of Summer”, offering residents and visitors from around the world a fulfilling and enriching experience featuring various shopping, leisure and entertainment choices.
Photo courtesy: Supplied