- “45 Days Of Summer” from 23 July – 5 Sept to offer residents and visitors wonderful experiences
- DSS 2015 Calendar of Events features record number of children’s cartoon favourites and highest number of retail promotions in the region contributing millions of dirhams worth of prizes
Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) has showed a fun-filled calendar of events.
The 18th edition of Dubai Summer Surprises begins on 23 July. It has a a line-up of exceptional events and the most number of retail promotions in the region that is set to promote Dubai’s position as a year-round family tourism destination.
30 July – 5 August, Ibn Battuta Mall
Teen sensation Ben Tennyson aka Ben Ten is back in town for DSS 2015, with Grandpa Max and his alien fighting friends from Ben 10 Omniverse. The team will take over their newest adventure at the Plumber’s Academy and features a 30-minute live action show. There will be stunt acrobatic scenes, multimedia show and a Meet and Greet session with Ben, Rook or Rook and one of his alien transformations.
Another famous sensation joining for the Meet and Greet session would be the Power Puff Girls(three shows a day, each of 30 minutes duration).
Dora The Explorer Live on stage DSS Premiere
18 – 24 August, Dubai Festival City Mall
Dora, the world’s much-loved explorer is up for yet another thrilling adventure. She carries with her the colourful Animalitos together with Bunny, Butterfly, a family of turtles and a mystical dragon. The fun team is gearing to entertain with a live stage show and a Meet and Greet session with Dora and friends after every stage show. As an exceptional surprise, Diego teams up with Dora too, for the first time in the UAE.
DSS Starz – Jaden &Willow Smith in Dubai
13 &15 August,The Dubai Mall- Fashion Catwalk
Talented teen sensations Jaden and Willow Smith will take the centre stage this summer for the first time in the region. They promise their Middle East fans a series of thrilling appearances across the city as part of Dubai Summer Surprises – DSS Starz program, the Smiths’ will be spending quality time in Dubai and will also spend time visiting some of the best attractions, iconic landmarks that the city has to offer. At present they have stated that they will meet their fans at The Dubai Mall on 13 August, and will also participate in Kids Fashion Fest, one of the main events of DSS 2015.
DSS Starz – Nancy Ajram at Modhesh World
24 August 2015, Modhesh World Stage
Arab superstar, Nancy Ajram will perform at a concert that will endorse both Dubai Summer Surprises and Modhesh World. Nancy will be singing all her famous songs devoted to children, bringing smiles on their faces.
16 August 2015, Modhesh World Stage
Come and meet your favorite teen star Hala Turk, winner of many contests comprising first place at an advanced children’s festival. Hala has three songs to her credit in an enormously popular children’s album released in July 2011. During this year’s Dubai Summer Surprises, Hala will be making an appearance at Modhesh World this summer to entertain families from around the world.
‘Kids Fashion Fest’
July 13 – 22 August, Fashion Catwalk, , The Dubai Mall
Kids Fashion Fest is here this DSS, and promises to attract families with an assortment of catwalk-related activities. One of the most delightful events of Dubai Summer Surprises 2015, this annual spectacular will feature kids and youths walking the ramp as expert models. After witnessing the huge sucess at the previous successful editions, Kids Fashion Fest is going regional this year with a model search among talented children . The event will present a huge surprise with the participation of the international icons Jaden and Willow Smith in a concert and a Styling Session that focuses primarily on the Dubai collection, with signature MsFts pieces incorporated.
Kids Pop-Up Summer Market
July 30 to August 15, Festival Square, Dubai Festival City Mall
The Kids Pop-Up Summer Market will be featured with a children’s theme and an assortment of sellers who are members of “Little Majlis”, the online marketplace, and the organisers of the event. Participants will sell a range of products including children’s clothing, toys, homewares and décor, jewellery accessories and more. A large number of products available are handmade and hand crafted in UAE.
9 July – 29 August, Dubai World Trade Centre Hall 1-8
“Every step is a new adventure” is the theme of Modhesh World this year. Hosted by Modhesh, the ever-smiling mascot of Dubai, the themed family indoor edutainment destination will celebrate its leading ever edition in its history. Spread to more than an area of 34,000 sq. m at Dubai World Trade Centre and featuring the most number of attractions at an indoor entertainment destination of its kind in the region. Families and children can look forward to numerous attractions from games to rides, exciting adventures to interactive games and experiences, talented artistes and many performers from all over the world.
23, 24 July, Sheikh Rashid Hall – Dubai World Trade Centre
Five famous music artists from the Arab world will perform live this Dubai Summer Surprises, giving residents and visitors the chance to be a part of the fun summer. Diana Haddad, Nawal Kuwaitiya and Abdallah Ruwaishid will perform on 23 July, followed by Hussein Al Jasmi and Kadim Al Saher on the next day.
BUGS BUNNY in “Wun Wabbit Wun” DSS World Premiere
8 – 17 August, City Centre Deira
A stage show that will be unique as it is never featured in Dubai and specially written and produced for Dubai Summer Surprises. It’s ‘wabbit’ season and Elmer Fudd is determined to catch his prize rabbit, Bugs Bunny, who, however, has other ideas, through a classic chase and a completely original, highly choreographed character sequence. The mall will host three shows a day, each of 20 minutes duration. Kids can also participate in fun workshops and a 20-minute Meet & Greet session with one of the show characters that will follow every stage show.
TWEETY & SYLVESTER in “Night-time capers” DSS World Premiere
29 July – 7 August 2015, City Centre Mirdif
Another well-known stage show that will be organised for the first time in Dubai and specially written and produced for Dubai Summer Surprises. Sylvester is hungry and as always he wants to grab his favorite meal, “Tweety‟! He tries all possible ways to lure Tweety out of his cage, but as always Tweety finds ways to move much ahead. All visitors to the event will get to find out what happens this DSS. The three shows a day, each of 20 minutes duration. A 20-minute Meet & Greet session with one of the show characters will follow every stage show. Children can also participate in many fun workshops featuring Tweety & Sylvester.
Power Rangers Super Megaforce DSS World Premiere
20 – 26 August, The Dubai Mall, Star Atrium
The mighty Power Rangers will be showcased in some thrilling sessions at the Dubai Mall. Right from the Power Rangers Stage Show and Power Rangers Bootcamp Academy to a magnificent display of Power Rangers Memorabilia Exhibition for die-hard fans.
“Sonic the Hedgehog™, Connecting Families” DSS World Premiere
30 August – 5 September, Ibn Battuta Mall
A fun-packed family entertainment awaits all Sonic enthusiasts where families must team up to face obstacles against the clock, on a custom-built Sonic themed course. Families beating all odds against record timings will be rewarded with exciting prizes. The session would also feature a Meet and Greet photo opportunity with Sonic the Hedgehog.
23- 29 July ,Dubai Festival City Mall
Take a trip to the Summer Camp with Gumball and be a part of his big surprise for his best friend Darwin at the live show at DSS World Premier. Everyone can learn ways to build a special toy with Gumball and friends. The team will take a journey to ensure Darwin has a wonderful birthday.
“Stories of SpongeBob” – Live on Stage
27 August-2 September, Dubai Marina Mall
Everyone can take a deep dive with the much-admired yellow sea sponge, SpongeBob Squarep ants and his friends as they appear on the stage with a fantastic 25 minute live stage show, thrice daily and also get to meet SpongeBob up and real close after every show in an exclusive Meet &Greet session.
8-Bit in the CITY
23 July – 5 September, CITY WALK
A video game theme based campaign that is available for all ages, focused at celebrating the summer and playing host to thematic games, complete with décor, activation and merchandising area. A not-to-be missed activity for hardcore multi-player online gamers.
BLOCKS AT BOXPARK
23 July – 5 September, BOXPARK
Children’s favourite, Lego comes alive with its building blocks at the Boxpark to showcase, for the first time in the UAE, exclusive play space that will have lifelike rectangular spaces to build up kids’ imaginations. The space features state-of-the-art installations, graphics and activations.
Blaze the Show
20 – 22 August, DUCTAC- Mall of the Emirates
DSS 2015 adds excitement this summer with an adrenaline-pumping dance and break dance show, featuring sixteen of the world’s best dancers on stage. A first in the Middle East, the 90-minute interactive stage show promises to get the audience up and dancing all along.
Swan Lake Acrobatic Ballet By The Great Chinese State Circus
September 3 -5, Sheikh Rashid Hall, DWTC
An inspiring combination of music and poetry woven to showcase classical dance at its best, the Great Chinese State Circus’ version of Swan Lake is a graceful fusion of traditional Chinese Acrobatics and Peking Opera. Appreciated all over the world for their seamless acrobatic feats and spectacular dance performance, the Great Chinese State Circus have already showcased their acts to 106 cities and 1.5 million visitors.
1st day of Eid Al Fitr until 29 August, Mercato Mall
The Fiesta showcases on a daily basis with live circus shows featuring African Circus- 36 acrobats performing breathtaking moves; Color Circus- a comic representation of the real deal; Kids European Circus- little performers from the circus school entertain with a splendid act and mind-blowing choreography; Kids Circus Workshops- learn the ropes and get ready to see the act up and close like never before with Meet and Greet events, face painting and Acrobatics workshops; and Roaming artistes.
Arts & Crafts with Lloyd Warbey (Disney’s Art Attack)
12-15 August, Dubai Festival City and Modhesh World, Dubai World Trade Centre
Lloyd Warbey, famous presenter from Disney’s popular art show Art Attack, will arrive in Dubai with an inspirational show that means to tease the little ones’ creativity. Presented in two major locations, Lloyd will host 5 exclusive and interactive workshops at Dubai Festival City Mall, followed by another performance at Modhesh World.
28 – 30 August, Sheikh Rashid Hall, Dubai World Trade Centre
Kids can get set to ‘Move it, move it’ with the unique animal bunch from Madagascar in a DSS exclusive live theatrical show that is based on the blockbuster animation and presenting their fun-filled escapades. Celebrate the friendship of Alex the lion and friends, dance with King Julien and dance the Madagascar way to the world’s most popular song.
Dubai Sports World
Sheikh Saeed Halls, Dubai World Trade Centre
21 June – 29 August
The Middle East’s largest indoor sporting venue is celebrating its landmark fifth outing with an adrenaline-pumped action. The 10-week schedule of sports, tournaments, academies and activities are designed for both serious athletes and sporting novices of all ages. The multi-purpose Dubai Sports World 2015 is organised in partnership with Dubai Sports Council.
The Big Sale
23 July – 1 August, Dubai World Trade Centre
Presenting for the first time, a new initiative of DSS that will offer residents and tourists wanting a value-for-money shopping experience. The opportunity is given to all so they can avail great bargains and deals from famous brands covering a wide range of merchandise.
DSS Spa & Leisure Promotions
23 July- 5 September, Participating Outlets
With so many exciting activities planned for DSS, there’s always time to chill-out at the numerous offers by the participating spa and leisure outlets. The world-class spas are ready to welcome all to a range of spa rituals, discounted wellness treatments and complimentary pamper offerings.
23 July – 5 September, Participating retail outlets
This DSS campaign is designed to create several activations and promotions that feature the ‘surprise’ element to enhance the overall shopping experience with memorable moments. Participants will include well-known retail groups, beauty stores and department stores.
His and Her’s
25 July – 10 September, Participating malls
Shoppers spending over AED 200 at any retail outlet of participating malls can win 12 cars in this promotions that are conducted in collaboration with the Dubai Shopping Malls Group. 2 cars will be given away per week as prizes at weekly draws. People can also win by spend AED 100 and above at the F & B outlets of the participating malls to receive a raffle coupon for the weekly draw.
Back to School
1 September – 10 September, Participating malls
To enhance the delight and excitement during the summer, Dubai Shopping Malls Group has presented a special promotion. The “Back to School” campaign for kids from September 1 to 10, during which 10 lucky children will be awarded school tuition of up to AED 50,000 each. To take part in the raffle, one has to purchase merchandise worth over AED 200 at any of the retail stores or spend AED 100 and above at the F & B of the participating malls to collect a raffle coupon.
Photo courtesy: Supplied