The 21st edition of Dubai Shopping Festival has now entered its final stretch on 26 January in record fashion with the Biggest Perfume Sampling on Dubai Fragrance Day, one of the main attractions in the line-up of Perfume themed events of DSF 2016.
The record accomplishment recorded 1 million dirhams worth of perfume samples being handed out to visitors across all Majid Al Futtaim Malls and Dubai International Airport Terminals 1 & 3. The sampling of perfumes were provided by Paris Gallery, Ajmal and Dubai Duty Free.
The opening of ‘Perfume Avenue’ at City Centre Mirdif in the presence of H.E. Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM). Other guests included the organisers of DSF, and Ibrahim Saleh, Festivals Coordinator General at DFRE. The Guest of Honour at the event was Arab superstar and perfume expert and connoisseur Majid Al Muhandis.
The launch event attracted a number of perfume lovers to City Centre Mirdif – the flagship venue of the range of Perfume-themed events of DSF and one of the malls of MAF Properties, a Strategic Partner of DFRE..
H.E. Laila Mohammad Suhail, CEO, DFRE, said: “We are pleased to enter the final stages of Dubai Shopping Festival 2016 with the launch of Perfume Avenue at City Centre Mirdif that will witness the participation of a number of renowned celebrities, experts and influencers. With Dubai already home to a number of top international and home-grown perfume retailers and brands, the Perfume-themed events offer DSF shoppers an excellent opportunity to explore and sample their favorite fragrances first-hand while also getting the chance to participate in various expert talks, workshops and other interactive activities. We invite residents and visitors to make the most of this exciting final week of DSF and enjoy the many activations taking place across the emirate until 1 February”.
Shoppers were able to see Mthayel Al Ali, an Emirati perfume-loving blogger, speaking about perfumes before Majid Al Muhandis made his stage appearance, followed by a Meet & Greet with fans. Majid Al Muhandis.expressed his admiration of Perfume Avenue, pointing to the fact that the line up of perfume makers being hosted was impressive and wished Dubai Shopping Festival great success during its 21st edition.
The launch of the Perfume Avenue also saw shoppers welcome Victoria Christian, ambassador for Christian Clive, and daughter of the creator of the most expensive perfume in the world. Victoria kept the audience attentive as she spoke about the perfume which has entered the Guinness Book of Records. She explained that the reason for the perfume being so expensive is because every drop of the perfume contains hundreds of rare flowers. The perfume is said to be used by Queen Elizabeth herself after she asked for it to be created.
The golden perfume bottle is embedded with diamonds and when she sprayed the perfume on the audience it was a rare opportunity for all to witness this exceptional beginning, shoppers got to take advantage of the final week of the remarkable deals available during DSF . They were able to enjoy a complete range of scents across six destinations in Dubai – including Mall of the Emirates, City Centre Mirdif, City Centre Deira and City Centre Me’aisem, and the Arrivals area at Terminal 1 and 3 of Dubai International Airport.
Mall of the Emirates was buzzing and vibrant when the activation began at 17:00, with shoppers being tempted by the free samples of the finest and most expensive international perfume brands. Hundreds of stylishly wrapped samples were lined up on two fancy carts, with beautiful models inviting shoppers from all nationalities to try the samples, creating a happy and welcoming atmosphere for shoppers.
Passengers entering the arrivals section at Terminal 1 & 3 of Dubai International Airport were pleasantly surprised to accept samples of perfumes. Many of them were excited to open the sachets to have a look at the fragrance they were gifted. It was an aromatic moment every time a curious passenger decided to stop and open the samples, as the perfume vapours lingered on even after they shoppers left.
The activation at Terminal 1 began at 21:00 and lasted for three hours with over 8,820 sample sachets to give out to passengers and within the first 45 minutes of the activation alone, 2,430 sachets were taken by eager passengers.
The Dubai Shopping Festival is into its final week of offering fantastic deals with the perfume theme set to finish on the 1st February. Shoppers can continue to experience the exciting opportunity to shop, be entertained and enjoy opportunities to win during the final daysof DSF 2016.
Photo courtesy: www.dubaitourism.ae