Acknowledging the requirement for affordable, high-quality art in the local market, Capsule Arts further launched a collection of limited edition art prints by UAE and GCC artists. The entire team is proud of the number of artist they’ve employed to create artworks for consulting projects, with the vast majority living and working in the region. Till date Capsule Arts has worked on design projects across the GCC including hotels, restaurants, offices, hospitals, universities, independent spas, and private residences. The team is proud of the number of artists who are employed to create artworks, with the vast majority living and working in the region.
The Capsule Arts team brings in over a decade of experience of working in the field of art and design, commissioning art for their projects. They not just merge knowledge of art curation, design and branding, but with technical knowledge in production, procurement and logistics. The comprehensive skill set gives them an integrated approach when dealing with any project. This is a new service that gives artists the prospects to build a sustainable career in the arts that has been founded in Dubai. Capsule Arts believes in laying focus primarily at producing limited-edition prints of original pieces, which will allow locally based artists to attract new audiences. Co-founders of the art business in Dubai, Rachael Brown and Deepa Bhatia wanted to cater to the lower end of the art market and decided to come up with the concept of an online platform to sell limited-edition prints.
“We know this is not a new concept,” says Brown, who used to work with Bhatia at the jamjar Gallery in Al Quoz. “But it is relatively new within this region. We are interested in incubating creativity and allowing artists to begin to build a sustainable career. The high-end galleries here do a fantastic job educating and opening up debate, but we felt that for a country’s art scene to grow and flourish, there need to be opportunities at every level of the market.”
The duo got together and have been visiting young or forthcoming artists in their studios all over the UAE and introducing them to the concept.
“It was at that point we realised just how many artists there are working here in their own studios, and also how many questions they have,” says Brown. “There is a need for more open discussion on how to promote yourself, how to price your work and so we entered into a collaborative process.”
The team has been giving them a new outlet for their work, the women have also worked on putting them in touch with each other and creating an online network of support to help them extend their reach. This unique platform is a reputed e-commerce website and an artist get a fee per piece that they sell. The team gives artists the opportunity to make money to sustain themselves. Capsule Arts has opened the doors and offer an affordable option to people who love the arts.
Sobha Ivory 2, Office 801
Al Asayel St, Business Bay
Dubai – United Arab Emirates.
Tel.: +971 4 446 5444
Fax: +971 4 446 5439
Photo courtesy: www.capsulearts.com
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