We live in a gadget-crazy world but there are many who feel offended by ‘phubbing’ behaviour. Phubbing is a new word for our vocabulary which means paying attention to your phone instead of those in your social setting.
The term ‘phubbing’ spread like wild fire after a website and awareness campaign against anti-social smartphone behaviour was initiated by young Australian graduate Alex Haigh during his internship with an ad agency. The website for ‘Stop Phubbing’ is quite casual in approach, new budding support campaign has emerged on the facebook page. Many agree to the concept and say it is indeed great work.
So if you are ‘phubbing’ then you must stop and look around, mingle with others for a change for the better. Sophisticated mobile phones carry a lot of features that constantly disturb personal interactions. The internet could be accessible by the home or office PC instead of on phone connections. The concept of ‘Phubbing’ is not new to the UAE. A survey result declared by DMG Events Middle East recently states that 71 per cent of residents assert their life revolves around their laptops or smartphones, without a doubt some of those people must be in the wrong of ‘phubbing’.
Alex Sworder, project manager for DMG Events, acknowledges that he has been responsible for ‘phubbing’ himself, he says once he responded to a facebook update by his wife rather than talking to her in person, and it was when they were in the company of each other in the same room. He adds the word ‘phubbing’ is belittling to someone who has to feel this way as no one likes to feel snubbed by someone.