BinHendi Avenue is a high-end shopping experience located at Deira City Centre, with a spectacular two story Avenue conception in place of the Toyota showroom.
The breakthrough thought and vision of Mr Mohi-Din BinHendi, Founder and President of BinHendi Enterprises, the theatrically styled Avenue was designed by Terry Dougall, who created the design of The Forum Shops at Caesar’s Palace in Las Vegas. BinHendi Avenue’s design was inspired by the arcade style shopping experience with touches of Greco-Roman inspiration.
“BinHendi Avenue enables me to take shopping a step further for those who admire creativity, ambiance and finesse. It was designed from the outset as a place you would fall in love with while shopping, dining, meeting friends or simply getting away from it all. Shopping is all about the experience, and BinHendi Avenue, with its unique design and range of outlets provides Deira and City Centre with project to be proud of,” added the designer.
The magnificent building that is spread out 70,000 square ft area, is home BinHendi fashion brand outlets including Hugo Boss, GF Ferre, Zilli, Brioni, Paul & Shark, Artioli and Baldessarini. Many other brands within the Avenue include G Star Raw, Phat Farm, Ungaro Fever and Byblos Blu. An extensive range of jewellery and accessories stores including Porsche Design, Pure Gold and Binhendi Jewellery create a glittering feel throughout the Avenue.
BinHendi Avenue offers two exclusive women’s handbag and shoe stores- Braccialini – that includes products from UK designer Vivienne Westwood and Rodo.
BinHendi Avenue presents shoppers and visitors a break to enjoy fine-dining at restaurants along with coffee houses such as Bella Donna, Japengo Café, Noodle House, Mugg & Bean, and Second Cup.
It offers a variety and creativity with a boutique market with outlets including Al Baba Sweets, XTACY and the flower and decoration company Iwish flowers.
Today the group has effectively introduced more than 75 world-renowned brands to the UAE in the fields of fashion, watches, jewellery, accessories, furniture, fine dining and more.