Dubai Summer Surprises has observed many activities in different sectors including entertainment, retail and food services. The entertainment industry in Dubai and also internationally a transformation has been marked in recent times with new hospitality, retail and lifestyle improvements further augmenting a sector known for its diverse family offerings.
Today, Dubai’s entertainment contributes to the city’ vibrant retail products with shopping malls being transformed into bustling destinations where entire families can devote a day enjoying the very newest technology and simulated experiences, in addition to selecting up the best deals from many outstanding brands.
Atlantis enriches DSS experience – the flagship resort on The Palm and one of Dubai’s most dazzling projects – was the very first resort to open its doors on Dubai’s revolutionary island. Formed by Kerzner International Holdings Limited, a leading international developer and operator of destination resorts, the striking resort greeted its first guests on 24 September 2008.
“Atlantis is an example of a true integrated work of entertainment and offers sports, adventure, diving, and hospitality services for families to enjoy. DSS is a major event for the hospitality, retail and tourism industry and we at Atlantis are excited about delivering what promises to be another exciting summer for business,” says Linda Abdul Hay director PR – Atlantis, The Palm.
Atlantis, The Palm plays host to some of the most ground-breaking and thrilling ventures including Aquaventure, which is the leading and most dynamic water-themed attraction in Dubai and rated as one of the best waterparks in the Middle East and Europe.
The Aquaventure Waterpark comprises of a water play area of over 18 million litres of water, consisting of rides with cascades, tidal waves and rapids, and the Mesopotamian-styled The Tower of Neptune temple reaching over 30 metres into the sky and featuring seven heart-throbbing water slides – two of which catapult riders through shark-filled lagoons;The Dolphin Bay – a 4.5 hectare state-of-the-art dolphin education and conservation centre allows guests the opportunity to meet and interact with one of the world’s most fascinating animals in an unmatched habitat.
Atlantis, The Palm’s latest attraction, Sea Lion Point, now proposes an amazing, new programme titled Sea Lion Discovery. The programme allows guests to revel in an exceptional aquatic communication with one of the world’s most delightful mammals, the South African Fur Seal.
Under the supervision of Marine Mammal Specialists, guests are invited to wade into waist deep water to share a number of behaviours and study about marine mammals. Because the communication takes place in shallow water, non-swimmers are also welcome to join in.
Atlantis, The Palm also presents an assortment of dining experiences that are as diverse, stimulating and multi-faceted as the resort itself. From contemporary gourmet cuisine by world-class Master Chef Nobu Matsuhisa to family-style genuine Italian in Ronda Locatelli by Michelin star Chef Giorgio Locatelli, the brigade of world-renowned chefs of Atlantis, The Palm come together to delight the most discerning palette.
Also, Atlantis, The Palm’s much-anticipated new restaurant and lounge, YUAN is now open to guests. Conferring the same, Serge Zaalof, President & Managing Director at Atlantis, The Palm, and the concept behind YUAN is to deliver guests with a traditional Chinese experience in a pulsating and stunning setting, but also comprise of surprising traces that no one has seen in this region.
“Today, Dubai has become a favourite destination for residents and visiting tourists and we believe this is due to the sustained efforts by the government and all stakeholders,” said Linda Abdul Hay.
She added: “The retail and entertainment sector is working together to make Dubai the most preferred summer destination and several unique aspects continue to ensure that Dubai remains a top contender for this spot – including political stability, safety and security and the variety of indoor and outdoor entertainment.”
The 17th edition of DSS is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and will run until 5 September this year, under the theme, “The Fun Side of Summer.”