Dubai Summer Surprises (DSS) returns for a record year from 1 July to 12 August 2017. The 20th edition is all set to provide residents and visitors with an exciting six week calendar of sales and family entertainment.
DSS is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), this year’s DSS is going to be organised for 43 days under the slogan ‘Enjoy 6 weeks of sales.’
(Dubai Summer Surprises) DSS 2017 is all set to feature a series of retail promotions and the very best deals and discounts and the opening to win excellent prizes at malls that are organised to run in collaboration with the Dubai Shopping Malls Group. With more than a thousand of retail outlets are going to reward visitors with special offers and discounts of up to 75 per cent on an assortment of merchandise. This year’s DSS is also the time for families to enjoy their summer to the fullest, with a variety of entertainment including Arabic concerts. Modhesh World is famous as the region’s most popular family indoor edutainment centre; and a variety of cartoon character performances and world-class shows (including Transformers, Aladdin, Ghostbusters, Pirates in the Caribbean) taking place at malls across the city. Gathering as many visitors from all over the world, the organisers will launch a marketing campaign in international markets with a focus on digital platforms and social media. Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) offers the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub. Dubai Tourism’s mission is all set to increase the awareness of Dubai among global audiences and to record a remarkable footfall of tourists and inward investment into the emirate.
Dubai Tourism is the foremost authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector, and is responsible for the licensing and classification of all tourism services including hotels, tour operators and travel agents. Various brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar and Dubai Festivals and Retail Establishment.
For more information please visit www.dubaitourism.ae
Photo courtesy: www.dubaitourism.ae