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Dubai to be among 'top 10 safe driving cities in five years' |
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11/13/2006 9:42:59 AM |
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An aggressive safe driving campaign "You Decide" has been launched to position Dubai among the top 10 cities in the world for safe driving within the next five years.
Following the directives of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on traffic safety, and the instructions of Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Chairman of the Dubai Executive Council, the safe driving campaign "You Decide" started yesterday which will give the power of choice to the public to develop a safe city.
"We regard people as the foundation of our society, and protecting their safety is our top priority. While it is extremely important to raise public awareness on safe driving, it is also equally vital to enforce stricter penalties on reckless drivers. The latter will have a wider impact on reducing road accidents; ensuring road safety, and protecting lives," Shaikh Hamdan said.
The campaign has long- and short-term objectives. In the short term, it aims to improve driving standards and reduce the number of accidents. In the long term, it aims to position Dubai among the top 10 cities in the world for safe driving within the next five years.
The first phase of the campaign will run for 90 days. It will provide increased awareness of road rules through print, broadcast and electronic media, and identify safe drivers.
The campaign will be customised for specific target groups such as students, families and young drivers. Public areas, including petrol stations and shopping malls will be utilised to spread the message. |
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