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Pure London has collaborated with French trade show Who’s Next and Premiere Classe to stage a buying event in Dubai during the fashion event, showcasing London’s fashion brands to the Middle Eastern market. The event will take place at hotel resort Madinat Jumeirah and will include three catwalk shows, sponsored by Fashion TV and L’Oreal. As well as European designs, creations from local designers and international brands from India, Turkey and Lebanon will be on display.
Buyers set to attend the event include department stores Bloomingdales, Harvey Nichols, House of Fraser and Saks. Multibrand stores will also be in attendance, including Sauce, If, Tiger Lili in Dubai, J Boutique, Seventh Heaven, Mai Mode in Bahrain, Art of Kohl, DNA, Avanti, Al Ostuora, Al Othman, Diva, Virtue in Kuwait, Plum Sophie’s Choice, Rodeo Drive in Beirut and Zai in Qatar.
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