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Arabian Travel Market creates more business opportunities |
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9 August 2010 |
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Arabian Travel Market, the travel exhibition in the Middle East, has unveiled a new format to its four-day event, by introducing an additional day of business, while still maintaining a dedicated session for consumers.
The 2011 show which takes place at the Dubai International Convention and Exhibition Centre will open a day earlier running from Monday to Thursday (May 2-5), with new opening times creating an extra day of business on Thursday followed by a dedicated consumer session later the same day between 3pm and 9pm.
"We have decided to change the format of the show after a survey revealed that the majority of participants wanted more time to explore business opportunities, while also retaining a consumer element. The new format accommodates that request," said Mark Walsh, Group Exhibition Director, Reed Travel Exhibitions.
"Although business will always be the key driver of the event consumers still provide valuable end-user feedback and key insight for industry professionals," added Walsh.
Held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai and approaching its eighteenth year, the show has grown to become the largest showcase of its kind in the region and one of the biggest in the world. This year 2,236 exhibitors covering over 20,000 square metres, attracted more than 22,000 visitors.
"This is a logical move for Arabian Travel Market as the Middle East region is one of the fastest growing inbound and outbound markets in the world," said Saleh Mohammed Al Geziry, Director, Overseas Promotions and Inward Mission.
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Source: beta.thehindu.com |
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