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H'&'H Launches AED 300 Million development in Business Bay
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16 March 2011 |
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H'&'H Investment '&' Development (H'&'H), a Dubai based boutique property developer, officially announced the launch of their latest commercial development, O14, at an exclusive event held yesterday at the tower.
The launch of O14 was complimented with the display of a renowned Spanish artist, Serrano Bou's latest project, "Eyes through Eyes" for the first time in Dubai. Attendees to the event included investors, consultants, senior officials, and both art and architecture admirers to witness the artist's debut in Dubai, as well as the contemporary features of the building.
Strategically located in the center of Business Bay, the construction of the tower started in February 2007, with District Investment and Developers as the main investors and H'&'H as the developers.
The O14 Tower is 22-storey freehold building, designed by award winning New York based architects, Reisur and Umomoto and is built around a new philosophy with the structure and skin flipped to offer a new concept of space.
The O14 has a perforated concrete fa ade that acts as the core of the tower. The fa ade perforations serve as a solar screen, letting in exceptional levels of light, air, and views through to the interior occupants of the Dubai Creek, Burj Khalifa and the Godolphin Stables. The one-meter space between the fa ade and the building's glass surface also acts as a chimney effect causing hot air to rise, creating an efficient passive cooling system, therefore reducing energy consumption by at least 30%.
'The selling prices of the tower began at AED 1,300 per sq. feet with H'&'H having already sold 90% of the building. "We believe that the market prices are becoming more attractive for international operations to set up in Dubai. Dubai is becoming competitive in pricing and the cost of living has now dropped in comparison to other global cities like Singapore, London and New York", said Shahab Lufti, CEO and founder, H'&'H Developers.
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Source: beta.thehindu.com |
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