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Franchising Middle East prepares to open
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14 March 2011 |
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The Middle East and North Africa's (Mena) only dedicated trade exhibition for the franchise industry, Franchising Middle East (FME), opens at the Dubai World Trade Centre tomorrow, providing a platform for numerous business opportunities across a wide spectrum of sectors.
FME, which this year is 30% larger than previous editions of the show, will showcase exhibitors from across the Mena region and internationally, with first time participation from Russia set to be a show highlight.
"Not only will this year's show be our largest in terms of covered floor space, it is also our most international, with representation from across the GCC, Russia, Germany, Turkey, the UK and South Africa, to name but a few. This shows continued confidence in the Middle East as a viable market for franchised brands," said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of FME.
FME 2011 will welcome franchise brands from across the world, such as Charley's Grilled Subs, New York Fries, Subway and Whittard's of Chelsea Tea & Coffee. Home-grown portfolios and brands, including Emarat, ENOC and Gulf Greetings, will also have a strong presence.
Franchise consultancies will also be on hand to offer advice to local entrepreneurs looking to take their brands global. FranCorp, FranExcel and MEFranchising will all be hosting pavilions at the event.
Industry education will also play a strong role, with the third annual World Franchise Forum complementing this year's FME.
The theme for this year's World Franchise Forum is 'Master Franchising'. The forum will feature a world-class speaker line up, including franchise company CEOs, as well as interactive sessions to cater to all levels of experience in the franchise industry, including theory, practice and legal overview. The World Franchise Forum will be held on March 15-16.
The eighth edition of FME will take place on March 14-16, 2011 at the Sheikh Saeed Hall 1 at Dubai World Trade Centre.
FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association). The exhibition facilitates direct communication between entrepreneurs and potential franchise buyers from the region and beyond.
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Source: beta.thehindu.com |
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