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Facebook page clicks with shoppers
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3 February 2011 |
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The Dubai Shopping Festival is reaching out to engage more consumers through social media marketing for a bigger and better presence.
The Dubai Shopping Festival has created its own DSF Facebook page with 1,789 members to draw interest from the more than 500 million members who have joined the popular networking site.
The move by festival organisers is a push in the right way to keep connected to a growing number of consumers who want a more personalised way of being informed of community events, suggest the findings of a new study.
According to marketing consultant Alterian, media marketing is shifting away from its reliance on mass communication and toward more personal campaigns aimed at engaging consumers through email and social networking. But as the industry evolves, marketing professionals confess they have little understanding of key underpinnings of the emerging new virtual landscape.
In a new survey conducted by Alterian, a majority of 1,462 marketing professionals surveyed for their new report said that they feel that their brand is somewhat at risk of not being engaged as it should.
As many as 57 per cent of respondents confided that they felt their brand was "somewhat at risk" and were taking action to correct it; 12.7 per cent said their brand was "at risk" but haven't taken action while 7.4 per cent said they were also "at risk" but didn't know where to start to rectify the problem.
A further 22.71 per cent said their brand is not at risk and that they are fully engaged with their customers.
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Source: beta.thehindu.com |
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