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Dubai's Labour Force gets a Taste of Cricket Excitement
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25 May 2011 |
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Thanks to the marketing initiative undertaken by a leading soft drink brand Sprite, Dubai's labour force in particular are now in a position to experience the thrill of playing competitive cricket.
After a hard day's labour in extreme conditions perhaps, the labourers are back in their hut for a well deserved rest. The accommodation provided by most contracting companies is good enough for the workers to rest their head and seek a good night's sleep and get ready for the next day's toil.
Under the circumstances, it is a welcome change for the labour force that they can now look forward to a game of cricket under floodlights. At least 8 labour camps have been short listed and the labourers who are willing to play cricket have been invited to try out their skills. The response has been great with almost everyone registering to ensure that they get picked into the camp team. Some robust, some well built and some not upto the mark have all been honing their skills to bowl at their best or wield their bat like any cricket star. The enthusiasm has to be seen to be believed in what is a novel idea to rope in the people to love their brand via the game of cricket. The cricket activity has been organized with the cooperation of the Ministry of Labour.
At every camp, there have been selection trials continuing for 6 consecutive days ending with the final selection of 20 top players on the last day to represent the camp team. The response from the camp has been great with huge queues at the registration desk. The camps have been going on for the last 2 months with at least 6 days at each of the 8 camps.
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Source: beta.thehindu.com |
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