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Dubai Fashion Week: Fall/Winter 2011
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28 April 2011 |
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The five-day event garnered a unique schedule this year, with interesting additions like Saudi brand Lomar Thobe and Lebanese designer Paula K's fashion philosophy, "Metamorphsis." Established icons, HSY and the grand finale designer, Rajesh Pratap Singh, cemented DFW's ability to still attract Asia's premiere designers, while Filipino couture icons, Michael Cinco and Furne One, chose not to fill their usual slots at DFW. The schedule included DFW regulars, like abaya labels, Hanayen and Nabrman, while the presence of emerging talents surged this year.
DFW owner and producer, Capital Marketing, made an interesting decision to hold the fashion event at Dubai's World Trade Center — the contrast of the "tent" atmosphere of international fashion weeks and last year's extravaganza. Dubai is known for its glitz and glamour, especially for its fashion events, yet ironically this season possessed barely any, removing any fluff that may distract from the quality of the fashion presented and consequently, transforming this year's fashion week to resemble more of a trade show.
It seemed that this was Capital Marketing's goal — and not a bad decision either, as Dubai has yet to garner a credible and established fashion scene worthy of the status of its international counterparts. The talent is very much present, yet Dubai's main deficit is in its audience. Cliquish PR representatives and people behind the nepotistic media of Dubai don't constitute a proper fashion audience and thus, while the trade show atmosphere maybe seen as a retreat towards the ultimate goal of placing Dubai as a legitimate fashion capital, it simply wasn't. Instead, this move can be seen as a strategic decision to slowly progress its way up into a premiere fashion event with active buyers, fashion experts and the inclusion of international media coverage, and yes, even bloggers.
"Our vision at Capital Marketing is to develop DFW into one of the preeminent global fashion trade events," stated Capital Marketing's Chairman, Manoj Bhojwani.
Unfortunately, designers seemed to have mixed reviews, with some praising the strength of international buyers and others voicing their frustration at the lack of industry insiders. It appeared that while attendance was weaker than previous seasons, the veteran designers, like Dubai-based Shrekahnth and "The Future of Couture" award winner at Alaroma Altamoda, Rome Couture Fashion Week, Gaurav Gupta, were more than capable of selling themselves.
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Source: beta.thehindu.com |
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