|
 |
News |
 |
|
| |
Email this article | 
Print
This Page |
| |
ME cosmetic sales grow 12 per cent |
| |
12/30/2006 9:07:15 AM |
| |
|
| |
| |
Sales of beauty, grooming and other personal care products are experiencing a surge in the Middle East region. Overall, the category has grown by 12 per cent annually and it is estimated that the total value of cosmetic related sales will reach $2.1 billion this year.
This augurs well for the beauty industry says Heather Nix, Group Exhibitions Manager of Messe Frankfurt, organisers of Beauty World Middle East. "The growth has been really quite phenomenal. We are seeing more and more people throughout the region purchasing beauty and personal grooming products. Taking care of your skin and maintaining your appearance is clearly becoming an increasingly important activity for men and women in this part of the world," she said.
Last year, the cosmetics and personal care market in the UAE alone was worth more than $414 million in retail sales— an increase from $382 million, according to a recent consumer survey undertaken recently.
The consumption of cosmetics and perfumes in this region ranks among the highest per capita world wide, with an average purchase at around $334 per head. Some major brands are very active, with names such as Christian Dior and Coty among the favoured few and several manufacturers are known to have established subsidiaries in the Gulf to manage logistics, marketing and local distribution deals. |
| |
khaleejtimes.com |
news |
| |
Email this article |
Print
This Page
|
|
 |
| |
|
|
