With the successful launch of a new generation of wristwatches in 2005, Faberge timepieces have gained popularity because of their outstanding design and craftsmanship that transcend time. The watches by this world famous brand have an unmistakable Fabergé look. They have fire-enamelled and hand-guilloched dials that identify each watch as a precious object.

Dr. Marcus O. Mohr, President and Creative Director of FABERGÉ Jewelry and Watches and the guest speaker during the press conference, said,

'The production of each Faberge timepiece is guided by the same rigorous process applied during the era of the Russian Tsars. There is a growing appreciation for hand-crafted objects worldwide and Faberge watches epitomise the finest craftsmanship following this vanishing tradition. In many parts of the world where Faberge is present, there is always an exclusive segment that prefers timeless beauty over passing trends, the romance of hand-made over the mass produced. We offer them these exquisitely made watches.'

Mr. Tamjid Abdullah, Deputy Managing Director of Damas, the international jewellery and watch retailer, appointed as the exclusive seller of Faberge precious watch collection in the UAE remarked: 'It is indeed an honour for Damas to be associated with an esteemed brand such as Faberge. It has been our prime objective to link our clientele with the world's finest names in luxury and sophistication, and the addition of Faberge to our growing list of prestigious collections has been a dream realised. We guarantee our valued patrons that the design and quality of each Faberge timepiece will not disappoint.'

For men, there are two collections - Agathon and Carrée. Each of these is composed of unique pieces that are perfect objects of rare beauty.

AGATHON pays homage to Carl Peter Fabergé's little-known younger brother who was a brilliant designer. The timepieces from this collection exemplify masculine elegance and classic coolness. The application of the best of traditional and modern watch making technologies makes these timepieces ideal for the gentleman with a discriminating taste.
The nostalgic charm of the hand-wound timepiece makes a comeback with the Carrée Collection. It celebrates the Old Master's pre-Revolutionary concept of time. To complete the classic look, the characteristic rectangular case harks back to Fabergé's early designs for wristwatches.

For the fairer sex, Anastasia with its feminine curves is the must-have collection. The oval case encloses precious domed sapphire glass and the sensuous organic shape of this watch feels smooth and flattering to touch.

Agathon Medium Lady Series, another line for ladies is expected to be a big hit among customers once it's launched in the market. This collection is eagerly awaited by many women as a statement of self-confidence and acknowledgement of their own femininity.

The Faberge Watch Collections are available at Damas Les Exclusives Boutiques in Mall of the Emirates, SAKS 5th Avenue and Emirates Towers. For more information on Faberge watches, please visit .