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FINE’s improved Baby Fine diapers and Cinderella sanitary napkins draw enthusiastic customer response |
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1/29/2007 11:43:36 AM |
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 FINE, market leaders in the Middle East hygienic paper industry, showcased its improved new Baby Fine range of diapers and Cinderella Wings the recently launched range of women’s sanitary napkins, at the third ‘Mother, Baby and Child Show’ that took place at the Dubai International Convention & Exhibition Centre from December 14 to 16, 2006.
Ra’ed Fanous, Director of Sales and Marketing for Lower Gulf, Iran and Yemen (LGIY) said: “FINE strives to offer customers high levels of comfort and hygiene at economical prices by constantly innovating and improving our growing range of products through the use of state-of-the-art technology and the expertise of our high-skilled personnel.”
“The ‘Mother, Baby and Child Show’ gave FINE an effective platform to generate awareness about the advanced quality of our newly-launched Baby Fine and Cinderella Wings products, display our expanding range of products and entertain sales and business inquiries. The enthusiastic feedback we received from customers, motivates us to further enhance quality standards and expand the FINE range of products,” Fanous added.
The focus at the exhibition was on FINE’s Baby Fine diapers. Available in four convenient sizes and weight from Small which weighs 3 to 5 Kg, Medium is 4 to 9 Kg, Large weighs 7-17 Kg and Maxi is 13 to 25 Kg. The new Baby Fine diapers offer better absorbency, leakage protection and greater comfort and are economically priced. The outstanding feature of Baby Fine is its soft Padded core with non-allergic Super Absorbent gel that ensures dryness all the time. The diaper is also fitted with four special elastic leg cuffs that completely prevent leakage and ensure a snug and comfortable fit.
FINE also emphasised the new version of its Cinderella Wings women’s sanitary napkins at the exhibition. Available in both Regular and Maxi sizes, the individually folded and wrapped ultra-thin pads come with a super absorbent filling, rounded edges for extra comfort, adhesive tape for stronger hold and wings for better protection. The new Cinderella range is sold in a value pack, offering customers a good deal on the product. Both products are available in all major outlets across the UAE.
About FINE
FINE is the brand name of a wide variety of products produced by Nuqul Group's FINE Hygienic Paper Companies spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities. Other brands that the company markets include Finies, Lido & Baby Fine (baby diapers), Cinderella & Lady Fine (feminine sanitary napkins), Smile (facial tissues and toilet paper rolls). Products under the FINE name include kitchen towels, jumbo rolls, adult briefs and refreshing towels.
About Nuqul Group
The Jordan-based Nuqul Group is one of the region’s leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees and exports its products to over 45 export markets worldwide.
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