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Emaar forays into serviced homes by opening Nuran |
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11/11/2006 8:55:11 AM |
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Emaar, a leading real estate developer in the UAE has forayed into service residences sector by rolling out its first fully serviced apartments, Nuran.
Nuran Al Majara Residences, the first of the series at Dubai Marina was officially opened on Wednesday and is likely to be followed by Nuran Green Residences shortly. Nuran Serviced Residences, a subsidiary of Emaar Hospitality Group LLC, offers serviced residences for the transient travellers and guests on extended stays for assignments and relocation. Ahmad Al Matrooshi, UAE Managing Director, Emaar Properties said, "Dubai's unique standing as a business and leisure hub has significantly enhanced the demand for fully serviced residences. This is reflective of the global trend too with the serviced apartment sector gaining an annual growth rate of 40 per cent as against 10 per cent for the hotel sector."
The brand name is derived from the Arabic word, 'Nuran', which means two lights, representing the sun and the moon. Embodied in the logo, together, they symbolise Nuran's commitment to provide a total service experience — "Night and Day, Always." Nuran Al Majara Residences offers 90 fully furnished residences that are fully serviced, ranging from studios to three-bedrooms.
Its location offers convenient access to the Jebel Ali Free Zone, Dubai Internet City, Dubai Media City, Knowledge Village and Emirates Golf Club. "Nuran Serviced Residences will appeal to discerning clients who demand fully serviced and quality residences in desirable and strategic locations. Emaar plans to expand the Nuran serviced residences concept nation-wide and internationally," he adds. The service residences offer the comforts of home away from home. All residences are fully equipped with modern household conveniences and appliances.
Recreational facilities include a complete range of health and fitness facilities within the premises. "Nuran highlights pre-emptive, warm and sincere service, which is unceasingly attentive and yet appropriately discreet," said Esther Wai, General Manager, Nuran Serviced Residences. "The underlying culture of the organisation is an unfailing desire to please guests thus building their loyalty." With more than 14,500 homes handed over to customers, Emaar has several major real estate projects under various stages of development in Dubai. The company has joint ventures and projects across the region covering Saudi Arabia, India, Egypt, Turkey, Morocco, Bahrain, Syria, Jordan, Pakistan, Lebanon and Tunisia. |
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