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BWM-Dubai Lynx alliance gets stronger |
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12/30/2008 1:39:06 AM |
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Belgiovane Williams Mackay (BWM) in Dubai has been chosen for the third consecutive year to develop the communications campaign to promote Dubai Lynx – Dubai International Advertising Festival.
Established in 2007 by the Cannes Lions International Advertising Festival organisers, Dubai Lynx is now the premier creative advertising and awards event in the Middle East and North African region.
Launched as an awards ceremony, Dubai Lynx now offers a full festival programme of seminars and workshops to mirror the successful Cannes format.
The Third Dubai International Advertising Festival, incorporating the Dubai Lynx awards, will be held from March 15 to 17 2009 at The Palladium in Dubai Media City.
BWM Dubai's Managing Director Anthony Dalton said it was an honour to be recognised as the agency of choice by the world's leading advertising awards organisation.
BWM's work with Dubai Lynx has included strategic development of annual campaigns that have evolved from messages of 'career enhancement' and 'recognition' in 2007, to a 'learn to win' message in 2008.
Dubai Lynx Festival Director Steve Lane said: "BWM has worked with us since the launch of Lynx.As with any good client-agency relationship, when you keep working together with someone for this long, it ensures they really understand your business. Most importantly, of course, they are still with us because they have consistently delivered high quality work." |
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Source: Business24-7.ae |
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