Amricon, a leading smart solutions provider, has appointed PLUSXPERT as a Channel Partner for Malaysia and Singapore in a bid to further its presence in the Asian markets. The company’s latest foray is aimed at catering to the high demand for its smart solutions in the affluent countries and follows its successful participation at Cards & Payments Asia 2007, which was recently held in Singapore.

PLUSXPERT is a reputed business and technology firm providing specifically-designed enterprise applications as well as consultancy services that answer to the demands of government and private institutions. The company has helped organizations optimize their operations by offering cutting-edge technology and business and systems analysis in order to improve processes and people performance while reducing costs.

Commenting on its new strategic alliance, Moosa Al Amri, Chairman, Amricon, said “Our portfolio attracted excellent response across private and public sectors during the Cards & Payments Asia show, which lead us to strategically expand into the markets of Malaysia and Singapore through PLUSXPERT.”

“Our newest partner has established its name in business and technology, and we are confident that they will offer us the right leverage to successfully address the demand in the markets of Singapore and Malaysia. In turn, PLUSXPERT will benefit from the opportunities posed by offering a unique solution and the Amricon Advantage Partner Program, which gives channel partners access to a host of services such as a dedicated partner website with customizable presentations, sales and training workshops, marketing tools and unlimited technical support,” added Al Amri.



Two solutions provided by Amricon are expected to generate maximum sales in the booming Asian markets, the SMART Document Attestation and the SMART Document Title Deeds, both of which are based on the latest RFID (Radio Frequency Identification Technology). SMART Document Attestation, which is geared for the education sector and is currently under implementation within several universities in the UAE, protects the integrity of university certificates and facilitates the attestation process, while SMART Document Title Deeds provide a high level of security for title deeds.

“With our market and technology knowledge, we are confident that we will be able to maximize product awareness and market penetration for Amricon's revolutionary products particularly in the education and real estate sectors. Our companies are poised to benefit from our partnership as well as give our clients easy access to Amricon’s portfolio,” said Mike Ghasemi, Chief Executive Officer, PLUSXPERT.

“We have several successful implementations in the Middle East, and are keen to leverage the patents for our solutions which cover a number of Asian markets and further our stronghold through strategic partnerships. Our latest foray into Singapore and Malaysia marks our strategic expansion into new markets which will include Sri Lanka, Thailand and India in the near future,” concluded Al Amri.

Amricon is a leading provider of Smart technology applications headquartered in Dubai. The company develops and advises on Smart technology applications that enhance security and work processes for government organizations, financial institutions and private businesses.