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DTCM to organise Dubai Road Shows in four AGCC states |
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5/10/2006 10:37:31 AM |
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 The Dubai Department of Tourism and Commerce Marketing (DTCM), as part of its continuing efforts to further tap key markets in the Arabian Gulf region and attract more AGCC visitors to Dubai, will organize a series of road shows in Saudi Arabia and three other Arabian Gulf Cooperation Council (AGCC) member-states this month.
The first phase of the promotional and marketing programme will start on May 13 and Kuwait, Qatar and Bahrain markets will be covered over a period of six days. The second leg will cover the Kingdom of Saudi Arabia and three cities of Al Khobar, Riyadh and Jeddah will be covered over a period of six days starting May 20th.
DTCM Manager Overseas Promotions, Mr. Khalifa Ali Buamaim, chaired a pre-fair meeting with the co-participants of the road shows.
DTCM Executive Overseas Promotions, Khalid bin Nassar, will represent the department at the road shows. Mr. Aly El Zayat, Director of DTCM Overseas Representation office in Saudi Arabia, will join him during the Kingdom programme.
The first leg of the road shows attracted 43 co-participants and being co-sponsored by Chelsea Tower Hotel Apartments, Dubai Summer Surprises and Emirates airlines. The Saudi Arabia road shows will have 39 co-participants and its co-sponsors are Emirates Hotels and Resorts, Dubai Summer Surprises and Emirates airlines.
More than 1100 representatives from the travel and tourism industry in addition to the media organizations have been invited for the Saudi Arabia road shows. Kuwait, Qatar and Bahrain road shows will have participation from over 800 trade representatives invited for the events.
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