Dubai Market OTB DSF

Published on January 4th, 2016 | by Manisha Surange

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Market OTB returns to Dubai Shopping Festival for 3rd successive year

With the participation of more than 80 vendors guarantees the increasing popularity of region’s one-of-a kind out of the box retail and lifestyle marketplace Market Outside the Box (OTB).DSF Market OTB This is the region’s exceptional retail and lifestyle concept, that is coming back for its third successive edition during Dubai Shopping Festival 2016. This year the fest will be bigger with more number of vendors offering everything from apparel to entertainment, fashion to food and fitness and better in every way.

Conceived in 2014 by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of DSF to encourage and support emerging businesses and talented individuals in realizing their entrepreneurial ambitions, Market OTB has developed to more than 80 participants in its third straight year.

As a main DSF attraction, Market OTB prepares to open on January 21 at the Burj Park and runs until January 30 with the contributing brands providing visitors the chance to have a captivating shopping experience within a pulsating ambience.

DSF Market OTBThis year Market OTB is not just concentrating on the developing product based market Dubai has refined but will also will be showcasing the emerging market for personalities in health and fitness, music, entertainment and design.

H.E. Laila Mohammad Suhail, CEO of DFRE, said: “Market OTB was built around the notion that an innovative platform for emerging brands and budding entrepreneurs would help stimulate fresh thinking within a creative retail environment, and ultimately not only realize their hidden potential but also offer their products and services to a huge customer base made up of residents and visitors from all over the world who will arrive in Dubai for the Dubai Shopping Festival.

“Through Market OTB, we aim to promote grass roots retail engagement, as part of our continuing efforts to support and boost retail growth in Dubai. This out of the box approach will put the spotlight on home-grown and regional business talent during the most famous retail season, the DSF and provide them with an opportunity to showcase and sell their products and services.”

To ensure the visit truly thrilling for the whole family, the 10-day Market OTB will also be DSF OTB Marketoffering visitors the chance to experience a number of family-oriented entertainment activities including shows, music, drama, dance and poetry, or even catch the latest creative documentaries at the pop-cinema, as well a multitude of dining options, particularly a wide selection of Food Trucks and edible delights from your favorite independent eateries. The line-up of activities will consist of talks by experts in diverse areas that will be beneficial to both participants and visitors.

The 10-day Market OTB is open from 16:00 – 22:00 during the weekdays and from 10:00 to 22:00 on weekends, offering DSF visitors the chance to be a part of this creative cultural movement that intents to showcase brands not found in conventional retail venues.

Among the emerging brands participating in Market OTB are Army of One, Boom & Mellow, Deborah Henning, Dee by Dalia, The Hipster, Little Majlis, Neon Edge, Micaroon, West L.A, Little Farasha, The Quarter Collectiv, Twisted Roots,  Studio Manhattan, and Hautletic.

For information on Market OTB, log on to www.dsfmarketotb.ae

DSF 2016 continues January 1 to February 2 under the tagline “Unwrap The Exceptional’ intends at offering extraordinary and memorable shopping experiences to residents and visitors at the citywide celebration.

Photo courtesy: Supplied



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