Published on January 8th, 2016 | by Manisha Surange


Grab Glittering Gold Jewels This DSF!

Dubai Shopping Festival’s gold and jewellery theme will commence from today (January 8 ) with activations by reputed, high-end shopping

The 21st edition of Dubai Shopping Festival enters its second week today (8 January) with a line-up of gold and jewellery-themed events. These are all focused at featuring one of the ever growing segment in Dubai’s flourishing retail sector is ready to welcome shoppers.

DSF organisers, the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) has worked closely with luxury jewellery brands and the Dubai Gold and Jewellery Group (DGJG) to ensure shoppers enjoy an enriching shopping experience through exciting retail activations and promotions.

Along with rewarding people with excellent deals the shopping experience at the Gold and Jewellery themed segment includes giving DSF shoppers incredible insights into the world of gold and jewellery, offering shoppers numerous opportunities to buy and be entertained – while also learning about the gold and jewellery industry

asalaDhamani, in collaboration with Dubai Shopping Festival is going to host a private event giving guests the chance to meet prominent Italian jewellery designer, Luciano Ponticello, and Iconic Arab singer, Assala Nasri, who have accepted the invitation of being the Guest of Honour at the ‘Jewel Designs Journey’ event. All the guests will have the opportunity to be given a great insight into the way these high-end jewellery is designed and created. These are presently showcased in the shelves of the Dhamani 1969 boutique at The Dubai Mall.

Korloff has plans to host a special private dinner with distinguished guests during the Dubai Shopping Festival, with the Guest of Honour at this function being the well-known Arab singer , Balqees. The brand will also showcase an exclusive showing of Korloff’s unique bridal jewellery collection. Shoppers can avail a special 30% off of on products in Korloff’s Boutique in The Dubai Mall only from the 8th – 14th January.

One of the largest regional gold stores, Damas, is all set to offer exclusive deals during DSF, including free cleaning services for jewellery during Dubai Shopping Festival, and a special jewellery cleaning kit will be givengold-shop on the purchase of products. Shoppers will also be taken through a small presentation on to ways to look after their jewellery. This will be available on the following dates: January 8 at Mall of the Emirates; January 9 at The Dubai Mall; January 10 at City Centre Deira; January 11 at Dubai Festival City Mall; January 12 at City Centre Mirdif; January 13 at Al Ghurair Centre; January 14 at Mercato Mall. Damas will also be holding a special showcase of Roberto Coin pieces in both its Mall of the Emirates and Wafi Mall stores. Damas will also be carrying out an exclusive influencer activities at the Folli Follie stores. Customers will be able to receive 50% off on selected items during the gold and jewellery themed period.

Harvey Nichols will carry-out a special Diamond Workshop on the January 14 to educate customers  on the diamond industry and tips and tricks to help expand their knowledge of diamonds.  Bloomindales will similarly be featuring a gemstone specialist on the January 13 to give people ways to how gems are coloured and how they can affect an individual’s personality.

Samra Jewellery and Arabic fashion influencer Roaa Al Sabban have worked together with each other for the first time to create an exceptional bracelet for the Dubai Shopping Festival. The 18K gold bracelet is going to be put up for sale during Dubai Shopping dubai_gold_soukFestival with Roaa Al Sabban doing an exclusive launch of the bracelet where she will meet fans and pose for photo opportunities. Samra Jewellery will also have special promotions during DSF, with 6% discount on select items.

With one of the  most popular shopping festival under way, shoppers from all over the world have the chance to pick up exciting deals while experiencing these exceptional activations that make it a great time of  the year to be in Dubai to enjoy the best in shopping, winnings and entertainment.

The Dubai Gold and Jewellery Group is going to conduct a huge promotion offering shoppers spending a minimum AED 500 at participating gold and jewellery outlets in Dubai  the chance to win three remarkable gold prizes every day for the first time in the history of DSF. The first prize winner will receive a prize of 1 kg gold, the second lucky winner will get ½ kg gold prize while the third daily winner will get to take home a ¼ kg gold prize. In total, there will be 100 lucky winners over the 32 days of Dubai Shopping Festival celebrations receiving gold prizes worth AED 7 million.

The retailers participating in the gold promotion are Malabar Gold & Diamonds, Sky Jewellery, Al-Haseena Jewellery, Omera Gold & Diamonds, Chittilappilly Jewellery , Elite Jewellery, Honest Jewellery, Popley gold shopKewalram Jewellers, Samra Jewellery, Sidra Jewellery, Meena Jewellers, Al Romaizan Jewellery, Kalyan Jewellers, Joyalukkas Jewellery.

Shoppers who make purchases of  gold jewellery worth AED 500 get one raffle coupon and customers who purchase diamond or pearl jewellery worth AED 500 get two raffle coupons to take part in the daily raffle draws.

In a promotion organised by the Dubai Shopping Malls Group, shoppers at Dubai’s community malls get the chance to win up to 5 Kg of Gold this DSF. The more anyone shops at any of the select community malls the higher your chance of winning. For the duration of four weeks, four lucky winners will be able to win 200 grams at each weekly draw with the final winner of the raffle draw on the last day of DSF get an opportunity to win a kilo of gold.


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