Dubai Abu Dhabi Islamic Bank

Published on January 5th, 2016 | by Manisha Surange


ADIB to run exciting activation at Mall of the Emirates to highlight its ‘Dubai Festivals App’ this DSF

 Abu Dhabi Islamic Bank (ADIB), the new Strategic Partner of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and the organisers of Dubai Shopping Festival have planned to carry on an exciting activation at Mall of the Emirates today ( Tuesday, January 5). This offer is provided as part of efforts to raise awareness of their Dubai Festivals App, which was launched during the present edition of Dubai Shopping Festival.

The ‘Dubai Festivals App’ allows DSF shoppers to look for the best offers on the go, was created as part of ADIB’s role as a Strategic Partner for all DFRE festivals and events. It will also have many exciting offers anddubai promotions during each of the major festivals which will take place in Dubai in the duration of the year.  The Dubai Festivals App was developed and is powered by ADIB and it has become the definitive DSF Offers companion, that can connect the user with the right kind of exciting offers.

The promotional activation at Mall of the Emirates aims to highlight the benefits of downloading and using the Dubai Festivals App, and also gives DSF shoppers more chances to win. Any customer who spends AED 500 in the mall with an ADIB card has the chance to win a mall voucher worth AED 500 by playing the specially created Maze Game, while non-ADIB cardholders can also win a range of prizes.

Visitors can have a look at the newest DSF offers given by various stores, brands and mall location and they can personalize the app by adding their own preferences. App users are eligible to win prizes such as gold, iPhones, PlayStations and shopping vouchers worth thousands. The app is available to download through the Google Play Store for Android and the App Store for iOS.

ADIB customers can gain massive rewards as users, with cash back, mega raffle draws and valuable rewards on covered cards expenditure and flagship financial products such as Ghina savings account and many other financial products that can be availed throughout the month. Shoppers will be able to use the smartphone application on everything right from groceries and automobiles all the way to restaurants and leisure.

Dubai Shopping Festival continues until February 1 and offers many opportunities to residents and visitors from all over the world to enjoy an exceptional shopping experience that is packed with fantastic rewards and a number of world-class events and activities.

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