Welcome to the Corporate Brand Identity Manual of ADCB. This comprehensive manual has been put together with the objective of ensuring that the new corporate image and identity of the Bank is consistent across the different markets it serves.

However, this manual would continue to evolve, taking into consideration the emerging innovations in media and the challenges of different implementations that would arise from time to time.

Please do make sure that the guidelines are strictly followed to avoid unnecessary conflict in the perception of the brand. Unless it is absolutely unavoidable, do adhere to the guidelines specified in this manual. And in extreme cases, we suggest that you use your imagination and good judgement to adhere to the spirit of this guideline manual and the consistent imagery of the brand or speak to the Service Quality Manager or the Brand Custodian at Head Office.

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